Market Research Team Lead (m/f/x)

HelloFresh; Berlin; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as a Market Research Team Lead, where your expertise will drive impactful consumer insights. In this dynamic role, you will lead a team of researchers, manage comprehensive consumer studies, and collaborate with cross-functional partners to enhance brand perception and equity. With a focus on quantitative research, you'll utilize advanced analytical tools to deliver actionable insights that shape strategic decisions. Enjoy a competitive compensation package and a vibrant work culture that values diversity and personal growth. This is your chance to make a significant impact in an exciting environment!

Leistungen

Pension Scheme

Relocation Support

Hybrid Working Model

Discounts on HelloFresh Box

Annual Learning Budget

German Language Learning Budget

Mental Health Support

Transportation Perks

24/7 Gym Access

Sabbatical Leave Options

Qualifikationen

• 7+ years of market research experience with a focus on quantitative methods.
• Strong knowledge of questionnaire design and multivariate analytics.
• Expertise in analytical tools and reporting software.

Aufgaben

• Manage a team of researchers and collaborate with cross-functional partners.
• Design and execute quantitative research projects globally.
• Act as the internal expert on consumer insights and reporting.

Kenntnisse

Quantitative Research

Analytical Skills

Communication Skills

Project Management

Consumer Insights

Ausbildung

Psychology

Sociology

Business Administration

Statistics

Economics

Tools

SPSS

R

Python

Tableau

QuestionPro

Jobbeschreibung

The role

As Market Research Team Lead on the Global Consumer Insights team, you’ll join a diverse team of marketeers and research experts who turn consumer data, behaviors and feedback into actionable insights. As part of this team, you will be responsible for topics including brand personality, competitive benchmarking, brand equity, product quality, campaign tracking, and more. In this role, you will manage the end-to-end process of bespoke consumer research (defining the research questions with stakeholders, assessing suppliers and methods, designing the research, managing fielding, analyzing, and putting together the story and recommendations). Your responsibilities will also include owning our brand equity and consumer perception research and tracking. You will also act as a core part of a cross-functional working group who work together to design and build models to measure the impact of brand investment (brand measurement & Marketing Mix Modelling).

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Manage a small team of researchers, working closely with cross functional partners in data science, analytics, and brand management
• Design ad-hoc research projects to gain an understanding of consumers worldwide, how they connect to HelloFresh, our products, campaigns and messages
• Own our global brand and consumer sentiment tracking products
• Take responsibility for execution of quantitative research, i.e. owning projects end-to-end from research design and project management to data analysis and reporting
• Work with market research vendors globally, i.e. writing briefs, assessing proposals and managing projects
• Act as the internal expert on consumer insights, triangulating reports and data sources to answer complex business questions
• With your strong communication and consulting skills you will socialize insights and recommendations with global & local stakeholders throughout HelloFresh

What you’ll bring

• >7 years of professional experience in the field of market research or behavioural science, conducting hands-on quantitative research (agency or client-side)
• Successfully completed studies in Psychology, Sociology, Business Administration, Statistics, Mathematics, Economics or similar subjects
• Excellent knowledge of questionnaire design, multivariate analytics, and reporting survey data
• Expert skills in analytical tools (ie. SPSS, R, Python), reporting in Google slides or Tableau and experience with professional online survey tools (ie. QuestionPro)
• You are enthusiastic about research and are comfortable working in agile, cross-functional teams and able to manage multiple projects simultaneously
• Strong self-organizing skills, an ability to see the big picture and think laterally, understanding that small details can have a big impact
• Passion for people development and have a growth mindset

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.