Marcom Manager

Agfa Radiology Solutions; Cottbus; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Agfa Radiology Solutions sucht einen Digital Marketing Manager zur Steigerung der Online-Präsenz und zur Leitung digitaler Projekte im Gesundheitswesen. Die Position umfasst die Entwicklung von Multi-Channel-Kampagnen, Inhaltserstellung und Datenauswertung, um die Markenbekanntheit und das Engagement zu fördern. Ideal für eine kreative Persönlichkeit mit Erfahrung im B2B-Marketing.

Leistungen

Karriereentwicklung

Wettbewerbsfähiges Gehalt

Freundliches Arbeitsumfeld

Support von Management

Qualifikationen

• 3-5 Jahre Erfahrung im digitalen Marketing, vorzugsweise im B2B-Bereich.
• Erfahrung in der Verwaltung von Websites und digitalen Kampagnen.
• Fähigkeit zur Analyse von Marketingdaten für strategische Entscheidungen.

Aufgaben

• Entwicklung und Ausführung von digitalen Marketingkampagnen.
• Optimierung der Unternehmenswebsite gemäß SEO-Best-Practices.
• Überwachung und Analyse der digitalen Marketingleistung.

Kenntnisse

SEO/SEM

Datenanalyse

Inhaltsmarketing

Projektmanagement

Kommunikation

Ausbildung

Bachelorabschluss in Marketing oder verwandtem Bereich

Tools

Google Analytics

HubSpot

Marketo

Microsoft Dynamics

Jobbeschreibung

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Job description:

Agfa Radiology Solutions is a leading global provider of advanced imaging and healthcare IT solutions, specializing in digital radiography and medical imaging systems. The company develops and supplies high-quality products for hospitals and healthcare facilities, including digital X-ray systems, imaging software, and integrated radiology solutions. With a strong focus on innovation and patient care, Agfa Radiology Solutions enhances diagnostic workflows and enables improved clinical outcomes through its cutting-edge technology and services. The company is part of the broader Agfa-Gevaert Group, which has a long-standing reputation in imaging and information technology across various industries.

We are looking for a Digital Marketing Manager to drive our online presence and lead digital initiatives that enhance brand awareness, engagement, and lead generation. As a key member of our marketing team, you will be responsible for executing multi-channel digital campaigns, optimizing content strategy, and leveraging data-driven insights to maximize impact. This role is ideal for a proactive and creative professional with experience in B2B marketing, preferably within the healthcare or medical technology sector.

Location:

• Mortsel, Belgium

What You'll Do:

• Develop and execute digital marketing campaigns across multiple channels, including website, social media, email marketing, and paid advertising.
• Manage and optimize the company’s website, ensuring SEO best practices and an engaging user experience.
• Plan, create, and schedule content tailored to healthcare professionals, aligning with our brand positioning.
• Collaborate with internal teams to create compelling content, including blog posts, case studies, whitepapers, and videos.
• Develop and manage paid media strategies (Google Ads, LinkedIn Ads, etc.) to drive lead generation and brand awareness.
• Monitor, analyze, and report on digital marketing performance, using key metrics to inform strategy and continuous improvement.
• Work with marketing automation tools and Microsoft Dynamics to nurture leads and enhance customer engagement.
• Stay up to date with digital marketing trends, healthcare industry insights, and competitor activities.
• Support regional marketing teams with digital assets and guidance to ensure brand consistency across markets.

Who You Are:

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, preferably in B2B and/or healthcare-related industries.
• Proven experience managing websites, SEO/SEM, social media, and digital advertising campaigns.
• Familiarity with content marketing strategies and ability to tailor messaging for a healthcare audience.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Microsoft Dynamics).
• Knowledge of compliance and regulatory considerations in digital marketing for healthcare is a plus.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.).
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Excellent communication and copywriting skills, with an eye for detail.
• Creativity and innovation in developing marketing strategies that resonate with healthcare professionals.
• Ability to work collaboratively in a global team while managing independent projects.
• Language: English (mandatory), German (Nice to have)

(Agfa) Our Values:

Own It(I do what I say, full accountability for results, finding solutions and Practice ethical and safe behaviors)

Play as One (Collaborate for a common goal, diverse perspectives. Listen and communicate with respect, support decision for teams’ benefits)

Move Forward (Embrace change, explore opportunities to innovate, feedback and improve performance, Proactive steps to resolve issues and continuous progress).

Drive Value (Bold choices to maximize value creation, customer deliver exceptional value, add value to all stakeholders, use data to generate crucial insights and outcomes).

What we offer now and in the future:

• Dynamic global organization with a history of innovation and strong product portfolio.
• Challenging environment combined with a supportive management structure.
• Career development and growth.
• Competitive salary and benefit package.
• Friendly work environment surrounded by dedicated and professional colleagues.

Diversity and Inclusion:

AtAgfa, our mission at Agfa is to ensure that everyone belongs. We believe that diversity and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together, we can do amazing things, and that our differences are what make our company, products, and services great.

Karrierestufe

Beschäftigungsverhältnis

• Beschäftigungsverhältnis

  Vollzeit

Tätigkeitsbereich

• Tätigkeitsbereich

  Unternehmensberatung, Allgemeine Unternehmensführung und Marketing

Branchen

• Branchen

  Krankenhäuser und Gesundheitseinrichtungen, Werbedienstleistungen und Herstellung medizinischer Geräte

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