Mandarin & German Digital Marketing Manager

ABL Recruitment; Frankfurt; Remote; EUR 60.000; Vollzeit

Zusammenfassung

This innovative firm is seeking an experienced Digital Marketing Manager to drive growth in the fashion e-commerce sector. The role offers the chance to work remotely while developing and executing marketing strategies tailored for the German market. You'll analyze market trends and competitor strategies, manage brand positioning, and collaborate with international teams to enhance brand visibility. If you're passionate about fashion and digital marketing, this is a unique opportunity to make a significant impact in a dynamic industry.

Qualifikationen

• Proven marketing experience in e-commerce and online retail.
• Fluent in German, English, and Mandarin.

Aufgaben

• Analyze the German e-commerce landscape to support strategic growth.
• Develop marketing analyses, trends, and insights on markets and competitors.
• Plan and execute online and offline marketing campaigns.

Kenntnisse

Digital Marketing

E-commerce Strategy

SEO

PPC

Market Analysis

Brand Positioning

Customer Behavior Insights

Ausbildung

Degree in Marketing or related field

Jobbeschreibung

A wonderful opportunity for an experienced German / Mandarin / English DIGITAL MARKETING MANAGER based in Frankfurt to work, initially, 100% remote in fashion e-commerce. This role offers genuine independence, allowing you to create marketing strategies that will drive the growth of this fashion brand in Europe.

Salary : up to €60,000 + company-related bonus

Job type : Permanent, 100% remote role

Sector : Fashion

Location : Germany – Remote role (must be based in Germany, near Frankfurt)

Start : ASAP

This is a unique opportunity to work for a renowned online fashion retailer. The role is fully remote and suited for someone passionate about e-commerce with a strong understanding of digital marketing, both online and offline. Knowledge of the German market and culture is essential. As the sole representative in Germany initially, you will play a key role and collaborate closely with the Marketing, PR & Strategy teams in Shanghai and Singapore. There is potential for growth and team development.

The Role :

1. Analyze the German e-commerce landscape to support strategic growth
2. Research the fashion e-commerce sector and competitors, including pricing strategies
3. Develop marketing analyses, trends, and insights on markets and competitors
4. Prepare reports to aid senior decision-makers on branding, social media, SEO, and PPC strategies
5. Manage brand positioning and strategy
6. Provide creative insights into customer demographics and purchasing behaviors
7. Plan and execute online and offline marketing campaigns

Requirements :

• Proven marketing experience in e-commerce and online retail
• Preferably a background in fashion, especially luxury brands
• Fluent in German, English, and Mandarin
• Degree qualification is preferred but not mandatory