Purpose & Overall Relevance for the Organization:
- Drive high standard of Visual Merchandising by providing execution, tools, guidance and tracking to Retail Stores across Europe. Ensure that stores receive excellent VM support which could outperform Retail KPI and Brand Image.
- Manage rollouts of Visual Merchandising tools and concepts and lead coordination and implementation
- Support European Store Expansion plan from a Visual Merchandising point of view harmonizing brand strategy and commercial goals within the consumer journey
- Monitor and improve processes for flawless VM execution
- Promote visual merchandising as a profit center contributor
Key Responsibilities:
- Partner with the relevant teams to create clear visual direction ensuring continued alignment to global visual merchandising objectives and positioning:
- Develop guidelines, training programs and tools for clusters to implement
- Support roll out of new concepts and tools
- Manage projects (remodels and new openings) within Europe from a Visual Merchandising point of view:
- Create Macroplans (Category Level) and Microplan (Product Level) while aligning with relevant stakeholders brand strategic priorities, visual direction with store capacities and commercial targets
- Support identified store projects onsite, lead teams and ensure flawless execution of product packages, fixtures, Instore communication, campaigns and VM tools.
- Build strong relationships with external agencies to influence the visual presentation in line with the brand direction for all channels
- Improve processes:
- Monitor other Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas
- Contribute to the cross-functional retail store expansion process
- Contribute in driving for industry leading innovations in cooperation with Director VM & Coaches Europe at both the consumer level and the implementation practices
- Create a consistent approach in all channels
- Act as a support partner during the seasonal sell-in process
- Manage Resources:
- Manage project budgets (as assigned)
- Take over people responsibilities (if applicable)
- Additional assignments or special projects as assigned or agreed
Authorities:
Key Relationships:
- Senior Coach teams
- Brand Activation teams
- Trade Marketing
- Retail Directors/BU´s
- Global Visual Merchandising
- European HUB Team
- Omni Channel Marketing teams
- Market Visual Merchandising teams
- European Store Development
- External Agencies
- RSM TEAM
- Alliance Key Account stakeholders
Knowledge, Skills and Abilities :
- Work independently and collaboratively
- Fully qualified and experienced in retail Visual Merchandising, combining theoretical with practical experience
- Strong organisation skills and flexibility
- Specialist in technical skills
- Proven track record in project management
- English fluent: verbal, written & spoken. Another European language is an advantage
- IT: Microsoft Office advanced. iShopShape is an advantage
Requisite Education and Experience / Minimum Qualifications:
- Business or Marketing Degree
- 4-6 years’ experience in retail visual merchandising including fashion retailing
- Ideally 1+ years working with Global / top tier markets
- Ideally 1+ year’s management experience