Manager Marketing Dolls & Barbie

Mattel; Frankfurt; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen im Spielzeugsektor sucht einen kreativen Manager für das Puppenmarketing. In dieser Schlüsselrolle sind Sie verantwortlich für die Entwicklung innovativer Strategien zur Marktanteilsgewinnung und das Wachstum des Portfolios. Sie leiten ein dynamisches Team und arbeiten eng mit Lizenzpartnern zusammen, um maßgeschneiderte Marketingpläne zu erstellen. Ihre Expertise in Marktanalysen und strategischen Entscheidungen wird entscheidend sein, um die Marken erfolgreich zu positionieren. Wenn Sie eine Leidenschaft für kreative Lösungen und Teamführung haben, ist diese Rolle der perfekte nächste Schritt für Sie.

Qualifikationen

• Mindestens 6 Jahre Erfahrung im Marketing, idealerweise in den Bereichen Spielzeug oder FMCG.
• Mindestens 2 Jahre Erfahrung in der Führung und Entwicklung von Teams.

Aufgaben

• Übernahme der Verantwortung für das Portfolio der Mattel Puppen.
• Entwicklung und Implementierung von Medienstrategien zur Zielgruppenansprache.

Kenntnisse

Marktorientierte Denkweise

Komplexität meistern

Strategisches Denken

Führungskompetenz

Bilingual (Deutsch und Englisch)

Erfahrung im Marketing

Kreativität und Innovation

Ergebnisorientierung

Ausbildung

Universitätsabschluss in Wirtschaft oder Betriebswirtschaft

Jobbeschreibung

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

As a key member of the DACH Marketing team, you will play a pivotal role in shaping the future of the Dolls portfolio, including Barbie, Polly Pocket, Monster High and our licensed brands from Disney, Universal & Warner Brothers. As Manager Marketing Dolls, you’ll drive impactful local strategies and innovative plans to capture market share and fuel sustainable, profitable growth. Beyond shaping the brands’ success, you’ll also have the exciting opportunity to lead, inspire and develop a four-person team, with three talented marketers reporting directly to you.

For our Mattel Office in Frankfurt, Germany, we are looking for a full-time

Manager Marketing Dolls & Barbie

What Your Impact Will Be:

• Own the Success of the Mattel Dolls Portfolio – Take full ownership of the portfolio and drive its long-term growth.
• Build strong local partnership with licensors – Manage relationships with partner brands.
• Be the Market Expert – Deep-dive into market trends, retail dynamics, and shopper behavior to uncover opportunities, minimize risks, and create tailored strategies that make an impact.
• Lead a 360° Franchise Strategy – Ensure a seamless brand experience in close cross-functional collaboration with the consumer products team.
• Shape the Portfolio & Drive Growth – Steer portfolio strategies, pricing models, and launch decisions to maximize success. Collaborate closely with the sales team to develop tailored retail activation plans by channel and customer.
• Own the Media Strategy – Develop and implement compelling media plans that reach and engage the target audience.
• Strategically Deploy A&P Investments – Manage and optimize Advertising & Promotion (A&P) budgets to amplify impact.
• Monitor & Optimize Performance – Track key business results and initiative effectiveness, taking decisive action to drive continuous improvement.
• Inspire & Develop Your Team – Lead, mentor, and empower your team, fostering a high-performance and growth-oriented culture.

What We’re Looking For:

• Market-Driven Mindset – You have a sharp external focus, always keeping an eye on trends, competitors, and consumer needs to stay ahead and win in the marketplace.
• Mastering Complexity in a Global Environment – With experience in large international matrix organizations, you know how to navigate complexity, align stakeholders, and drive impactful results.
• Balancing Vision & Execution – Managing a diverse portfolio of high-profile brands requires strategic prioritization, bold decision-making, and a drive for process improvement. You’re not just a thinker—you take action to turn ideas into success.
• Innovate & Disrupt – You’re always on the lookout for fresh, creative ways to connect with your audience. With a deep understanding of digital trends, you leverage cutting-edge strategies to keep the brand ahead of the curve.
• Inspire & Lead with Impact – Your leadership style empowers your team, fostering motivation, engagement, and high performance. You know how to guide, support, and challenge your team to achieve their full potential.
• Driven to Win – A highly competitive spirit, a results-oriented mindset, and the determination to succeed in a fast-paced environment.
• Strategic & Action-Oriented – Strong strategic thinking paired with the ability to design clear, actionable plans that drive real impact.
• Thrives Under Pressure – Skilled at handling multiple projects with tight deadlines while maintaining focus and efficiency.
• Collaboration & Influence – Builds strong relationships and influences key stakeholders to drive alignment and success.
• Academic Foundation – A university degree in Economics, Business Administration, or a related field (Bachelor, Master, or Diploma).
• Industry Expertise – At least 6 years of experience in commercial or marketing roles, ideally in Toys, FMCG or Entertainment industries.
• Leadership & Team Development – A minimum of 2 years of experience in managing, coaching, and developing teams, with a passion for mentorship and growth.
• Bilingual Proficiency – Fluent in English and German, ensuring seamless communication in an international setting.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.