Manager Marketing DACH (m / f / d)

CYBEX GMBH; Bayreuth; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

CYBEX GMBH is seeking a Marketing Manager to drive their global marketing strategy from a regional perspective in Bayreuth, Germany. As a leader in child safety products, CYBEX seeks individuals with a background in marketing to enhance brand positioning and consumer engagement. The role involves overseeing various marketing initiatives, including digital and trade marketing, while working closely with sales teams to execute successful strategies.

Leistungen

Competitive salary

Attractive annual leave

Product discounts

Qualifikationen

• Several years of relevant work experience as Marketing Manager.
• Fluent in German and Business English.
• Prior leadership skills preferred.

Aufgaben

• Drive global marketing strategy at a regional level.
• Oversee marketing communications including branding and public relations.
• Develop and track metrics for all marketing programs.

Kenntnisse

Customer Orientation

Goal Focus

Analytical Skills

Communication Skills

Design Affinity

Ausbildung

Bachelor/Master degree in Marketing

Jobbeschreibung

Social network you want to login/join with:

col-narrow-left

Client:

CYBEX GMBH

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

f6da0a1ee47d

Job Views:

4

Posted:

21.06.2025

Expiry Date:

05.08.2025

col-wide

Job Description:

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Area of responsibilities:

• Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing, and PR activities
• Strategic marketing planning for the local brand building and positioning
• Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, and implement editorial marketing
• Be the marketing Go-To person for the General Manager, Head of Sales & Head of Marketing
• Develop and manage channel and partner strategies and programs
• Develop and track metrics and success criteria for all marketing programs and activities
• POS Excellence - implement POS guideline and oversee all marketing activities. Increase brand awareness at POS, fairs, print & social media
• Plan & drive events with key stakeholders both online & offline
• Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline
• Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution
• Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
• Execute global strategy & coordinate new products launches locally

Profile of qualification:

• Successfully completed a Bachelor/Master degree in Marketing or other business related fields
• Several years of relevant work experience as Marketing Manager in a brand/consumer centric environment
• Strong goal focus and customer orientation, affinity for design
• Exceptional track record of developing and implementing marketing programs that have consistently met objectives
• Ability to plan and manage at both strategic and operational levels
• Fluent German and Business English
• Prior leadership skills preferred with strong communication skills
• Hands on with a high sense of initiative, assertiveness & drive
• Analytical with high sense of organization
• Knows how to collaborate cross matrix and manage multiple projects

CYBEX operates globally and has employees from over nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.