Manager Marketing DACH (m / f / d)

Cybex; Bayreuth; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

An innovative lifestyle brand for parents is seeking a Marketing Manager to drive global marketing strategy and oversee communications. The ideal candidate will have a degree in marketing, experience in brand management, and fluency in German and Business English. This role offers competitive salary, professional growth opportunities, and attractive benefits in a diverse work environment.

Leistungen

Competitive salary

Attractive annual leave

Product discounts

Qualifikationen

• Several years of relevant experience as a Marketing Manager in a brand/consumer-centric environment.
• Fluent in German and Business English.
• Strong leadership experience preferred.

Aufgaben

• Drive global marketing strategy at a regional level.
• Oversee marketing communications including branding, PR, and advertising.
• Develop and manage channel and partner strategies.

Kenntnisse

Goal focus

Customer orientation

Design affinity

Strategic planning

Operational management

Analytical mindset

Communication skills

Ausbildung

Bachelor’s or Master’s degree in Marketing or related fields

Jobbeschreibung

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we are looking for ambitious talent to contribute to CYBEX’s success story.

Area of Responsibilities:

• Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing, and PR activities.
• Strategic marketing planning for local brand building and positioning.
• Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, and editorial marketing.
• Serve as the marketing Go-To person for the General Manager, Head of Sales, and Head of Marketing.
• Develop and manage channel and partner strategies and programs.
• Develop and track metrics and success criteria for all marketing programs and activities.
• POS Excellence - implement POS guidelines and oversee all marketing activities. Increase brand awareness at POS, fairs, print, and social media.
• Plan and drive events with key stakeholders both online and offline.
• Work closely with the sales team and customers to execute global POS excellence strategy and e-retail guidelines, increasing brand presence online and offline.
• Collaborate with the Global Trade team and other parties to support shop-in-shops concept creation and project execution.
• Analyze market trends, customer journey, and consumer behaviors within the region, both online and offline.
• Execute global strategy and coordinate new product launches locally.

Profile of Qualifications:

• Successfully completed a Bachelor’s or Master’s degree in Marketing or related business fields.
• Several years of relevant experience as a Marketing Manager in a brand/consumer-centric environment.
• Strong goal focus, customer orientation, and an affinity for design.
• Proven track record of developing and implementing marketing programs that meet objectives.
• Ability to plan and manage at both strategic and operational levels.
• Fluent in German and Business English.
• Prior leadership experience and strong communication skills preferred.
• Hands-on approach with high initiative, assertiveness, and drive.
• Analytical mindset with excellent organizational skills.
• Ability to collaborate across teams and manage multiple projects.

CYBEX operates globally with employees from over many nations. If you are eager to make an impact in a rapidly growing business that offers opportunities for professional and personal growth, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is committed to creating an inclusive work environment that values diversity and equal opportunities. Along with a competitive salary, attractive annual leave, and product discounts, you will have the opportunity to develop your profile in an international environment.