Manager, Group Sales - Germany

Preferred Travel Group; Deutschland; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Preferred Travel Group is seeking a relationship-driven Manager, Group Sales for the DACH region to grow contracted group room revenue across our global portfolio of independent hotels.

The role blends proactive business development, strategic account management, and consultative selling to drive contracted room revenue. You will serve as a trusted advisor to clients, helping them discover hotel solutions while creating opportunities for our partner hotels.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Proven hotel or hospitality sales experience, including group sales or MICE.
• Experience selling into multi-property portfolios is desirable.
• Strong business development mindset and relationship-building.

Responsibilities

• Identify and qualify group leads in the DACH region.
• Develop and update account plans for key accounts.
• Build client relationships through regular communication.
• Translate client insights into hotel proposals to improve conversion.
• Allocate at least 30% of time to direct business development.
• Coordinate in-market events and strategic sales calls.
• Collaborate with Account Manager, regional teams, and marketing.
• Maintain CRM records and stay current on PH&R collections hotels.

Skills

Group sales

Business development

Account management

CRM systems

Power BI

Cvent

Outlook

Communication skills

Education

University degree or equivalent

Tools

CRM

Power BI

Outlook

Cvent

Job description

At Preferred Travel Group, we champion the power of travel to inspire meaningful connections and enrich lives around the world. As a global family of brands and programs representing the finest independent hotels and resorts, we are united by a shared belief in authenticity, collaboration, and the value of independent spirit. Our culture reflects our ideology in action: people first, relationships at the center, and a commitment to creating lasting impact for our partners, our global community, and one another. When you join Preferred, you become part of a purpose-driven organization where ideas are welcomed, growth is encouraged, and your work contributes to shaping the future of travel.

Why this role matters:

We are seeking a relationship-driven and commercially focused Manager, Group Sales for the DACH region to grow contracted group room revenue from German-speaking Europe across Preferred Hotels & Resorts collections. This role blends proactive business development, strategic account management, and consultative selling to drive contracted room revenue across our global portfolio of independent hotels. The successful candidate will serve as a trusted advisor to clients, helping them discover the right hotel solutions while creating meaningful opportunities for our member hotels.

Success in this role comes from creating meaningful connections and opportunities for both clients and hotel partners. The successful candidate will build trusted relationships throughout the DACH meetings and incentives community, consistently uncover new business opportunities, and drive contracted room revenue across Preferred Hotels & Resorts' global portfolio. Over time, they will become a recognized resource for clients, helping them discover the breadth and value of our collection while delivering strong commercial results.

What you’ll deliver:

• Identify, qualify, and distribute group leads from accounts in the DACH region, with an initial ramp-up production goal of $2 million in contracted room revenue for the first full year.
• Create, maintain, and regularly update comprehensive account plans for key and focus accounts.
• Build strong client relationships through consistent communication, thoughtful discovery, and a clear understanding of client needs and decision drivers.
• Translate client intelligence into helpful insights for hotel partners so they can craft stronger, more tailored proposals and improve conversion.
• Dedicate a minimum of 30% of the work week to direct business development, with a focus on identifying and cultivating new opportunities.
• Organize in-market client events, schedule strategic sales calls, and provide consultative support to hotels to drive revenue within the assigned territory.
• Work closely with the Account Manager team, Regional Directors, Leisure and Corporate Sales associates, Marketing, hotel members, and clients to maximize revenue opportunities.
• Maintain timely CRM records, demonstrate proficiency in CRM and Power BI, and stay current on all PH&R Collections hotels.

What you’ll bring to the team:

• A strong foundation in hospitality, sales, or business development, supported by a university degree or equivalent professional experience.
• Proven hotel sales experience, ideally with exposure to group sales, corporate meetings, incentives, or third-party planners. Candidates with experience selling into a portfolio, collection, or multi-property hotel organization is highly desirable.
• A business development mindset with a proven ability to uncover new opportunities and grow relationships.
• Strong understanding of international travel, geography, and cultures, with the confidence to work across markets.
• Excellent communication skills, including the ability to consult, build trust, and tell a compelling story around hotel value.
• Strong organizational skills, disciplined follow-up, time management, and the ability to manage multiple priorities in a fast-moving environment.
• Comfort using CRM, Power BI, Outlook, Cvent, and related systems to track activity, report performance, and support stronger decision-making.

What Would Make You Stand Out:

• Established relationships within the DACH corporate, incentive, or third-party planner community.
• Demonstrated success selling complex hospitality solutions across multiple hotels, destinations, or brands.
• Experience organizing client events, strategic sales calls, or familiarization trips that lead to measurable business opportunities.
• An entrepreneurial approach, natural curiosity, and a genuine desire to dig for new business.
• Ability to connect client needs and hotel strengths in a consultative, highly personalized way.

Where you’ll thrive:

• Building genuine connections with clients, colleagues, and hotel partners, becoming a trusted resource and advocate across your market.
• Working with autonomy and purpose in an environment that encourages initiative, curiosity, and creative thinking to uncover new opportunities.
• Celebrating measurable results, knowing your efforts directly contribute to client success, stronger partnerships, and the continued growth of Preferred Hotels & Resorts.

Our Working Culture:

With our in-office philosophy, our associates are expected to be in the office at least three days per week, supporting a healthy balance between in-person collaboration and flexible remote work. We take pride in our vibrant and inclusive culture, which thrives on meaningful connection, shared purpose, and cross-functional teamwork. In-office engagement plays a vital role in fostering spontaneous collaboration, accelerating innovation, and strengthening relationships across teams. It also provides valuable opportunities for mentorship, professional development, and a deeper sense of community.

Please note: While the current expectation is a minimum of three days per week in the office, this may evolve over time in alignment with business needs and our continued commitment to culture-building

Disclaimer

This description reflects the general nature and level of the role. It is not intended to be an exhaustive list of responsibilities or requirements.