Manager, Global Lifecycle Marketing

Audible; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading provider of premium audio content in Berlin is seeking a Manager, Global Lifecycle Marketing to enhance lifecycle measurement and management. The ideal candidate will drive customer-centric projects, optimize marketing functions, and provide data-driven insights. Join a dynamic team to make an impact on customer journeys and profitability in a rapidly evolving environment.

Qualifikationen

• Passion for data-driven results and customer-centric projects.
• Ability to collaborate with multiple teams effectively.
• Experience in optimizing customer journeys and lifecycle measurement.

Aufgaben

• Collaborate with analytics and finance teams for lifecycle measurement optimization.
• Drive utilization of lifecycle measurement frameworks.
• Support KPI development for lifecycle marketing initiatives.
• Streamline marketing processes and implement best practices.

Kenntnisse

Data-driven results

Collaboration

Analytical thinking

Project management

Customer insights

Jobbeschreibung

ABOUT THIS ROLE

As the Manager, Global Lifecycle Marketing, you will be responsible for implementing and optimizing a comprehensive approach for customer lifecycle measurement and management, with the ultimate goal of driving long-term profitability. You will support customer-centric projects that provide crucial guidance for growth marketing teams to optimize the customer journey.

ABOUT YOU

You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on rallying multiple teams to do what is right for the customer. You thrive in a rapidly evolving, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique and impactful : fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

As a Manager, Global Lifecycle Marketing, you will...

• Collaborate with analytics, BI, data science, and finance teams to to optimize lifecycle measurement, with the aim of increasing Lifetime Value and profitability
• Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior
• Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention
• Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement
• Drive efficiencies across marketing functions by streamlining processes and implementing best practices
• Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies
• Identify potential gaps in the customer lifecycle, working with teams to recommend data-driven solutions
• Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle
• Support the planning and prioritization of initiatives with cross-functional stakeholders like marketing operations, growth marketers, and product managers