Manager - Digital Marketing, Advisors & Consulting Services (Fluent in German)

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Manager - Digital Marketing, Advisors & Consulting Services (Fluent in German), Frankfurt am Main

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Client:

Mastercard

Location:

Frankfurt am Main

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Manager - Digital Marketing, Advisors & Consulting Services (Fluent in German)

Services within Mastercard are responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services leveraging expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.

Within the Mastercard Advisors & Consulting Services organization, Marketing Services places Mastercard at the heart of our customer’s B2B and B2B2C marketing strategies. Our vision is to become the partner of choice for issuers and merchants, leveraging our solutions to drive profitable customer engagement and Mastercard preference.

This role is responsible for delivering Marketing Services projects in Germany. The role includes:

• Account responsibility for large, strategically important clients and driving the conception and execution of campaigns;
• Delivering exceptional digital marketing projects driven by data analytics to ensure measurable business impact;
• Supporting successful sales of digital marketing projects through Mastercard’s sales teams.

Candidates are likely to have answered ‘yes’ to:

• Having a successful track record in managing digital marketing projects;
• Managing large client accounts and marketing budgets;
• Being comfortable with rigorous and advanced analytics;
• Staying up-to-date with latest digital marketing trends.

Key accountabilities include, but are not limited to:

• Supporting the implementation of Marketing Services strategy in Germany;
• Leading conversations with clients at senior levels;
• Creating and executing Marketing Services projects focusing on financial performance and impact;
• Implementing digital marketing solutions, including data-driven campaigns, marketing automation, and card lifecycle management initiatives;
• Achieving operational project execution within milestones and budget;
• Working with external marketing partners to support business growth;
• Managing creative development, media planning, and execution ensuring quality and coherence;
• Applying best practices across countries;
• Influencing colleagues and clients on the value of Marketing Services projects to support sales.

Specific Requirements:

• 10+ years of experience;
• Integrated marketing knowledge, especially digital marketing planning and data-driven implementation;
• Proven management of large client accounts;
• Ability to lead and assess digital marketing solutions with clients;
• Ability to work in a matrix organization;
• Excellent communication and presentation skills;
• Proven track record in scalable digital initiatives;
• Experience in financial services or payment industry preferred;
• Relevant marketing master’s degree required;
• Languages: Fluent in German and English.

Corporate Security Responsibility

All activities involving Mastercard assets, information, and networks require responsibility for information security, including adherence to security policies, confidentiality, reporting breaches, and completing mandatory trainings.