Manager - Digital Marketing, Advisors & Consulting Services (Fluent in German)

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Manager - Digital Marketing, Advisors & Consulting Services (Fluent in German)

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.
Within the Mastercard Advisors & Consulting Services organization, Marketing Services places Mastercard in the heart of our customers' B2B and B2B2C marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants leveraging our solutions to drive our Clients' most profitable customer engagements and Mastercard preference.

Key Responsibilities

This role is responsible for delivering Marketing Services projects in Germany. The responsibilities include:

1. Take over account responsibility for large, strategically important clients and drive the joint conception and execution of campaigns;
2. Deliver exceptional digital marketing projects driven by data analytics to ensure measurable business impact of campaigns;
3. Support successful sales of digital marketing projects through Mastercard's sales teams;
4. Support the implementation of Marketing Services strategy in Germany;
5. Lead conversations with Clients at a Senior level;
6. Create and execute Marketing Services project delivery with a focus on financial performance and impact;
7. Implement digital marketing solutions including data-driven digital campaigns, marketing automation, and card lifecycle management initiatives;
8. Achieve operational project execution within agreed project milestones and budget;
9. Work with external marketing-related partners to support business growth;
10. Manage creative development, media planning, and execution ensuring high standards of quality and coherence with client needs;
11. Apply best practices across countries;
12. Influence colleagues and clients on the added value of Marketing Services projects.

Specific Requirements

1. 10+ years of experience;
2. Integrated marketing knowledge with a key focus on digital marketing planning and data-driven implementation;
3. Proven track record in the management of large client accounts;
4. Ability to lead, assess, and drive digital marketing solutions with clients;
5. Ability to thrive in a matrix organization;
6. Excellent communication and presentation skills;
7. Proven track record to drive digital agenda, ideate, and manage scalable digital initiatives;
8. Demonstrated track record of planning, managing, and rolling out complex integrated marketing initiatives;
9. Ability to manage multiple internal and external stakeholders;
10. Ideally proven track record in the financial services or payment industry;
11. Relevant marketing master's degree required;
12. Languages: Fluent in German and English are required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization. It is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach;
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.