Your role
- Conduct market research (Environment Analysis), develop a good market understanding, identify potentials & hurdles in the respective market segments mentioned above.
- Collaborate with strategic customers, opinion leaders, sales and SSC’s on understanding future trends and support R&D projects to promote innovation and customer value creation
- Define customer and market requirements and identify opportunities for new solutions keeping in mind technological and commercial feasibility.
- Build a global growth strategy for the relevant markets and drive implementation of the resulting marketing roadmap.
- Act as primary point of contact for sales and distribution partners for guidance on global Go-To-Market (GTM) strategy.
- Conceptualise and develop marketing collaterals and campaigns to realise the growth strategy.
- Alongside with Head of Business Sector plan budgets and estimate forecasts for business development, sales funnel, investments, and marketing projects for the microscopy-related Education Sector.
Your profile
- Academic background in Natural Sciences/Biomedical is desired.
- Profound experience in light microscopy.
- Minimum of 3 years of experience in Sales, Product/Solution Marketing, Business Development of Biomedical Microscopy Systems.
- Proven experience in successfully managing difficult negotiations and working in multicultural environments.
- Innovative bent of mind and strong bias for action with excellent communication skills.
Your ZEISS Recruiting Team:
Markus Repp