Manager Brand Partnerships Photonics & Optics(m/f/x)

JR Germany; Oberkochen; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic marketing professional to drive brand management and communication strategies in the mobile imaging segment. This role offers the opportunity to work in a collaborative environment, where creativity and innovation are encouraged. You will engage with international partners, execute impactful marketing campaigns, and ensure brand compliance across various touchpoints. If you're passionate about marketing and eager to make a significant impact in a global context, this position is perfect for you.

Qualifikationen

• Bachelor's degree in communication or business administration with a focus on marketing.
• Strong experience in brand management and marketing campaigns.

Aufgaben

• Develop strategic communication concepts for mobile imaging segment.
• Plan and execute events at ZEISS headquarters in Oberkochen.
• Monitor and evaluate co-marketing efforts for brand value.

Kenntnisse

Brand Management

Marketing Campaigns

Communication Skills

Project Management

Market Analysis

Ausbildung

Bachelor's Degree in Communication

Master's Degree in Marketing

Jobbeschreibung

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Job Views:

2

Posted:

06.05.2025

Expiry Date:

20.06.2025

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Job Description:

Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.
In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
Join us today. Inspire people tomorrow.
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
Apply now! It takes less than 10 minutes.

ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of technologies in highly specialized markets around the world: mobile imaging including photo, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solutions.

• Acquire a deep market understanding in the segment of mobile imaging (smartphones) in terms of key markets, customers and competition to develop strategic communication concepts for all touchpoints (digital, POS, trade show etc.), brand key messages and create added value on all levels of communication within our brand partnerships

• Align editorial plans and claims with our partners to elaborate joint co-marketing plan, provide and develop different multi-media content with internal sources and agencies and position the ZEISS Brand in all relevant advertising materials and campaigns under assurance compliance with the ZEISS Brand Guideline

• Participate in the implementation of various marketing projects with our partners worldwide on an operational level (f.e. organizing master classes, participating in media events, handling sample photo shootings, etc.)

• Taking responsibility for planning, organizing, and executing events (especially events at ZEISS headquarters in Oberkochen, Germany) that effectively communicate the organization's message and objectives

• Ensure brand quality and secure brand compliance for international co-marketing campaign execution. Brand and communication alignments with our partners are daily business

• Track performance of co-marketing efforts through monitoring and evaluating activities concerning operational excellence and increase in brand value

• Bring in your own ideas and work together with our international colleagues on existing and potential new partnerships with focus on China as growth market

• Bachelor's degree in communication, or business administration or similar subject with a strong focus on marketing, Master's degree welcome

• Strong work experience in brand management, marketing or communications with proven track record of successful marketing campaigns, preferably in the consumer product industry (knowledge in the field of optics and photography as a plus)

• Ability to manage international partnerships and work effectively in a global environment

• Excellent verbal and written communication skills as well as an independent, well-structured, and goal-oriented working style to meet project on time, budget and quality objectives

• Proficient knowledge in business English, Chinese as a plus

• Willingness to travel internationally (for example India or China) to max 10%

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