Manager Brand Activation Zalando Central Europe (m/f/d) Berlin or Herzogenaurach

adidas; Berlin; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading sports company seeks a marketer to execute targeted Account Marketing plans for Zalando. The role involves strategic planning, campaign execution, and cross-functional collaboration to drive brand growth and visibility. Candidates must possess strong analytical and communication skills, along with a university degree in business. Experience in marketing is essential, making this a great opportunity for a passionate sports enthusiast.

Qualifikationen

• University degree in business preferred, ideally with marketing and sales focus.
• At least 2 years of marketing experience is required.
• Strong analytical and communication skills are essential.

Aufgaben

• Help build and execute marketing plans for Zalando.
• Plan and execute seasonal marketing calendars focusing on football & outdoor.
• Measure effectiveness of marketing campaigns against KPIs.

Kenntnisse

Collaborative

Analytical Skills

Communication Skills

Influencing Skills

Organizational Skills

Ausbildung

University degree in business

Marketing or adjacent discipline experience of at least 2 years

Tools

MS Office

Jobbeschreibung

Purpose & Overall Relevance For The Organization

Help build and execute the Account Marketing and Activation Plans for Zalando that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Merch and Sales Teams, as well as the Central activation teams and Category BUs at adidas as well as key Zalando stakeholders.

Key Responsibilities

• Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity focusing on football & outdoor (responsible categories may change)
• Plan and execute with excellence the seasonal ‘Account Marketing Calendar’ setting meaningful KPI’s as well as being responsible for reaching them, as well as gathering learnings with each activation for the owned categories
• Deliver and execute all campaigns to the overall brand strategy and roadmap
• Strive for innovation and test and learn for each activation in your categories with all disciplines of brand activation
• Be passionate about sports and the culture born from it, and be an active member of its communities
• Stay on top of market, category, product and consumer trends within your categories and adjust your activation strategy and tactics according to your learnings
• Measure the effectiveness of the account activation plans across all steps from calendar planning, campaign planning, execution and reporting
• Conduct relevant reporting activities to measure effectiveness and efficiency of your campaigns reaching set out KPIs
• Where appropriate support other teams in cross category projects
• Represent the brand activation point of view both internally and externally
• Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to deployment
• Closely co-operate with Global and Local Brand teams and BUs to secure a best practice level of implementation of global strategy and alignment as well as identifying synergies and collaboration opportunities
• Manage budgets and costs within agreed measures
• Understand the Central and European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• Accountable and responsible for the visibility to all markets of brand activation to relevant country and global teams through process management and communication process
  
  

Key Relationships

• MFC Merchandising/category teams
• Zalando sales teams
• Global Brands: Category Teams, Business Units
• Central European Market Functions: Range Architecture, SCM, Finance/ Demand Planning, Business Development
• CoE Retail, Wholesale and eCommerce
  
  

Knowledge, Skills And Abilities

• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Marketing or adjacent discipline experience of at least 2 years
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.