Maketing Automation Specialist (m/f/d)

A1 Digital; München; Hybrid; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Mobile working

Autonomous working conditions

Modern office environment

Central location with good transport

Zusammenfassung

A1 Digital is a trusted European partner for digital infrastructure and solutions, specializing in Cloud, Connectivity, IoT, Network, and Cybersecurity, with the goal of leading businesses to a sovereign digital future together.

A1 Digital currently supports more than 500 companies in their digital transformation. Our experts at our locations in Vienna, Munich, Lausanne and Madrid are already working with the technologies of tomorrow today. This is a path we can only take together – join in!

Qualifikationen

• Hands-on experience with Salesforce/Marketing Cloud Account Engagement and core marketing automation tools.
• Solid understanding of spreadsheets (Excel/Google Sheets) and basic SQL.
• Good understanding of metrics for paid media, events, PR, partners, and lead nurturing.
• Strong attention to detail with a willingness to learn data science methodologies.
• 2–3 years of experience in marketing operations, digital marketing, or data analytics.
• Fluent in German and English; additional languages (Spanish, Italian, or French) a plus.

Aufgaben

• Workflow Maintenance/Development: Execute and monitor marketing automation campaigns and email nurture tracks within Salesforce.
• Data Quality: Clean, segment, and organize list uploads to maintain high data hygiene within our CRM; train sales and marketing; guide Salesforce usage for data consistency.
• Data Quality: Gatekeep data input from external sources.
• Metric Tracking: Collect and analyze performance data across online, paid media, events, partner marketing, and PR; responsible for form-to-CRM plumbing.
• A/B Testing Support: Setup and track basic split tests for emails, landing pages, and lead generation forms.
• Team Collaboration: Be the focal point of contact for Salesforce/Pardot topics and ensure terminology consistency for campaigns and analytics.

Kenntnisse

Salesforce Marketing Cloud

LinkedIn Sales Navigator

Lemlist

Lusha

Excel/Google Sheets

SQL (basic)

Marketing metrics

Attention to detail

Marketing operations

Data analytics

Jobbeschreibung

A1 Digital is a trusted European partner for digital infrastructure and solutions, specializing in Cloud, Connectivity, IoT, Network, and Cybersecurity, with the goal of leading businesses to a sovereign digital future together.

A1 Digital currently supports more than 500 companies in their digital transformation. Our experts at our locations in Vienna, Munich, Lausanne and Madrid are already working with the technologies of tomorrow today. This is a path we can only take together – join in!

Key responsibilities:

• Workflow Maintenance/Develpoment: Execute and monitor marketing automation campaigns and email nurture tracks within Salesforce.
• Data Quality: Clean, segment, and organize list uploads to maintain high data hygiene within our CRM. Provide Training for sales and marketing / Guide and develops Salesforce usage to ensure data consistency.
• Data Quality: Gatekeep data input from external sources:
• Metric Tracking: Collect and analyze performance data across online, paid media, events, partner marketing, and PR. Responsible for form-to-CRM plumbing.
• A/B Testing Support: Setup and track basic split tests for emails, landing pages, and lead generation forms.
• Team Collaboration: Be the focal point of contact for salesforce / Pardot related topics and be the gatekeeper to ensure same terminology and understanding. That applies to data consistency and for campaign setup and tracking/ analyzing.

Required Skills and Qualifications:

• Platform Knowledge (Experienced): Hands-on experience navigating Salesforce/Marketing Cloud Account Engagement and core marketing automation tools. And have a solid understanding of Linkedin Salesnavigator, Lemlist and Lusha.
• Analytical Foundations (Experienced): Solid understanding of spreadsheets (Excel/Google Sheets) and basic SQL to manipulate data.
• Marketing Foundations (Solid): Good understanding of basic metrics for paid media, events, PR, Partner, and lead nurturing.
• Problem Solving: Strong attention to detail with a desire to learn data science methodologies.
• Experience: 2–3 years of experience in marketing operations, digital marketing, or data analytics.
• Languages fluent (spoken/written): German, English. A plus: Spanish, Italian or French.

What we offer:

• Flexible working hours, mobile working
• Autonomous working conditions with a lot of freedom to create
• Modern working atmosphere and centrally located office with great public transport connection
• Constant learning with many possibilities and offers
• Team events as well as trainings and further education

There are many possibilities to develop in our company! Seize the chance, evolve and use the possibility to make your career!

We at A1 Digital International GmbH & Co KG are convinced that women with their ideas and way to work are indispensable for the success of our company and culture. We are therefore pleased about the interest of women in the advertised position and especially.