Marketing Specialist

IAS - Industrial Application Software; Karlsruhe; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Induction and training

Development opportunities

Performance-based salary

Challenging projects

Open communication

Supportive team

Zusammenfassung

IAS - Industrial Application Software GmbH is seeking a Marketing Specialist m/f/d in Karlsruhe to drive online and offline campaigns, content creation, and PR efforts across global offices. You’ll partner with the marketing manager to execute campaigns, events, and partnerships, shaping our brand voice and digital presence.

You should bring 5+ years in PR and marketing, strong communication skills, and deep knowledge of B2B technology, ERP, and international markets.

Qualifikationen

• 5+ years of PR or executive communications experience.
• 5+ years of PR & marketing experience.
• Well-versed in writing for multiple digital formats—emails, articles, blogs, social media updates, sales collateral, infographics, and more.

Aufgaben

• Work with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and offline).
• Plan and support promotional events and contests.
• Cultivate cross-marketing partnerships with other businesses.
• Produce and share content on social media.
• Oversee the online marketing strategy by planning and executing digital marketing campaigns.
• Identify trends and insights.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn).
• Take charge of our PR strategy, liaising with external partners and agencies globally.

Kenntnisse

Communication skills

Interpersonal skills

B2B technology knowledge

ERP knowledge

Jobbeschreibung

We are looking for you as soon as possible in full-time and are looking forward to your application.

As Marketing Specialist m/f/d at Industrial Application Software GmbH you are a real all-rounder in our team and your area of responsibility. With your knowledge, you make the future of companies a bit smarter every day.

Aufgaben

• Work with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and off-line)
• Plan and support promotional events and contests
• Cultivate cross-marketing partnerships with other businesses
• Produce and share content on social media
• Optimize websites for search engines
• Analyze web traffic data
• Conduct customer surveys to gain a better understanding of market groups
• Coordinating with the organizational teams for the development and standardization of digital assets belonging to the company
• Monitoring the performance of the digital assets and providing recommendations for performance improvement
• Researching the digital trends and marketing technology tools that are aligned with digital marketing strategies, and providing implementation suggestions
• Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives
• Assist in the formulation of strategies to build a lasting digital connection with.our worldwide offices
• Oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
• Identify trends and insights.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)
• Actively help shape our tone of voice, delivering captivating brand and product messaging to our target audiences.
• Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technology.
• Take charge of our PR strategy, liaising with external partners and agencies across the globe.
• Coordinate and prep executive attendance at conferences and events, including speaking opportunities.Take charge of our social media accounts; collaborate in creating fresh and compelling copy for other marketing channels

Qualifikation

• Excellent communication and interpersonal skills
• Solid knowledge of B2B technology, international trade, software and ERP
• 5 + years of PR or executive communications experience.
• Well-versed in writing for multiple digital formats-Emails, articles, blog posts, articles, social media updates, sales collateral, infographics, and others.
• 5+ years of pr & marketing experience

Benefits

• You can expect individual induction and training in our dynamic working environment and in our software caniasERP
• We offer you design and development opportunities in a globally active company
• You can expect a performance-related salary
• We offer you interesting projects and quick assumption of responsibility
• Open communication and short decision-making processes characterize the daily routine
• A committed and cooperative team is looking forward to you