Lifecycle Marketing Manager - B2B - all genders

prosperity solutions; Berlin; Remote; EUR 62.000 - 85.000; Vollzeit

Zusammenfassung

An innovative company is seeking a Lifecycle Marketing Manager to join their dynamic team in Berlin. This role offers the chance to work in a stable environment while taking on significant responsibilities in targeting B2B clients. You will collaborate closely with management and cross-functional teams to develop personalized marketing strategies that drive engagement and conversions. If you are a creative thinker with strong analytical skills and a passion for marketing, this position is perfect for you. Enjoy flexible working hours and the opportunity to work remotely while contributing to meaningful projects.

Leistungen

VWL Insurance Policy

Internet cost reimbursement

Personal development budget

Open Fridays

22 vacation days

Flexible hours

Remote work options

Qualifikationen

• Fluent in German and English, with existing EU work permit.
• Experience in marketing performance measurement and optimization.

Aufgaben

• Target individual insurance brokers for cooperation.
• Plan and execute email marketing campaigns.

Kenntnisse

A/B testing

CRM data analysis

Email marketing

Customer journey optimization

Decision-making based on data

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Git

Markdown

HTML

Braze or similar engagement platform

Jobbeschreibung

Imagine having to live with only 60% of your salary from one day to the next. Don’t worry. This is not what we’re offering candidates applying to this role. But it is what will happen to the vast majority of people in Europe on the day of their retirement – if they rely only on public pension.
At prosperity solutions, we’re tackling this problem – the so-called pension gap – through digital experiences.

To succeed, we are looking for a Lifecycle Marketing Manager (all genders) on a senior (to staff) level to join our Team in Berlin. This position is full-time.

Foreword

A word before you dive right in: We know how it feels! Scanning countless job postings, cutting through the copy-pasted, meaningless, cliche and buzzword-ridden mumbo jumbo, desperately searching for that one thing that could somehow spark interest in a role:

"Dynamic and flexible environment", "sunny office", "competitive salary", "diverse and international team", "democratising the access to X", "„we are a family“ – have you ever heard stories of a toxic workplace, where this stuff hasn’t been a part of the careers page anyway?

Our promise to you: We try to avoid the “empty phrase” game in our job postings (and being a toxic workplace, too, of course). If in doubt: Please apply and in an interview we will find out how the collaboration could look like.

The Role

This is an opportunity for you, an ambitious and intrinsically motivated Lifecycle Marketing Manager, to work in a small and value-driven company. We’re offering a stable environment as we’re running an established and profitable business. At the same time we can offer lots of individual responsibility, freedom and room to move the needle, as we’re adding a further partner segment to our business.

In the initial phase of working with us you'll be focused on targeting individual insurance brokers in Germany and Switzerland (small B2Bs) to start a cooperation with us.

In this role you’ll be directly working with/reporting to our management and collaborating closely with our BizDev, Salesforce and Solutions Engineering Teams.

We’re open to candidates with various backgrounds in the marketing space. In doubt please apply and let’s talk!

Hard Requirements

• Native level language skills in German

• Highly proficient in spoken and written English

• Existing EU work permit
• Primary residence in Germany

The Skills we are looking for

• Excited by A/B testing & funnel optimization
• Monitor and analyze CRM data, and behavior to identify key customer segments and develop personalized marketing campaigns to effectively target and engage specific customer groups to maximize open rates, click-through rates, and conversions
• Plan, develop, and execute email marketing campaigns, including newsletters, promotional emails as well as transactional Emails
• Collaborate with cross-functional teams to redefine customer journeys and ensure the best possible experience for leads
• Strong decision-making skills based on data-driven insights
  

Nice to have

• Relevant industry experience (finance, insurance, investment)

• Bonus: Having worked for a pension insurance or as an insurance broker before

• Familiarity with Git, Markdown, and basic HTML
• Experience using Braze or other engagement platform to design, implement, and optimize multi-channel messaging strategies
• Bonus: You bring strong skills in either French or Italian and are comfortable writing or speaking to partners & customers in either one of these languages

The Person we are looking for

• Creative thinker, exceptional storyteller and communicator
• Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
• You’re self-driven, taking ownership of your responsibilities and acting as a “manager of one,” with the ability to work independently without needing close supervision.
• You don’t need absolute certainty or a pre-defined playbook about what to do and instead enjoy exploring your own ideas.

"Easy apply" is a great feature, but we still appreciate people reading our job postings in full. Add the words "cute rabbit" in the summary field of the application form and we know how you roll!

Salary ranges

• Senior: 62 - 78k
• Staff: 78 - 85k

To avoid confusion or disappointment: We have clear expectations for higher levels and the upper end of these salary bands. We will assess your seniority level during the interview process. These are our levels, so please don't expect having held a title previously is a guarantee for a certain level.

Bonus

We pay voluntary company-wide bonuses of an estimated 3-10%, if business performance permits, with a 100% track-record of doing so since 2019. We are in the process of making these goal-based, too.

Benefits

• 40€/month VWL Insurance Policy. Cash value 480€/year
• Up to 50€/month internet cost reimbursement. Net cash value 600€/year
• Personal development budget

• Open Fridays: regular assigned work, work on things you want to work on, open source, personal education or don't work and recharge
• 22 vacation days (Fridays don't need a vacation day)

• Flexible hours
• Remote in Germany + 90 days per year work from anywhere (Berlin time ±4h)

We celebrate difference and diversity and pledge our commitment to an inclusive workplace.

We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as an individual with a disability, or other applicable legally protected characteristics.