Leader, Social Media & Emerging Platforms

Cisco Systems, Inc.; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company is seeking a dynamic Leader for Social Media & Emerging Platforms in Berlin. The role involves developing go-to-market strategies, managing budgets, and optimizing campaigns across various channels. Ideal candidates will have expertise in paid media and data-driven decision-making, contributing to impactful digital marketing efforts.

Qualifikationen

• Experience in managing large budgets and multi-quarter paid media projects.
• Ability to analyze data to optimize campaigns and improve KPIs.

Aufgaben

• Develop go-to-market strategies for paid social media and emerging platforms.
• Create and optimize ad copy and designs using testing and insights.
• Ensure brand message consistency across all media campaigns.

Kenntnisse

Paid Media Expertise

Data-Driven Decision Making

Project and Stakeholder Management

Global Marketing Knowledge

Campaign Optimization Skills

Jobbeschreibung

Leader, Social Media & Emerging Platforms

Location: Berlin, Germany (Alternate Location: major Cisco Germany offices)

Area of Interest: Marketing and Communications

Job Type: Professional

Job Id: 1431145

Who You’ll Work With

We are looking for a creative, driven, and enthusiastic digital marketer to join our fast-paced, growing, in-house cloud security paid media marketing team. You’ll have the opportunity to work closely with experts, project manage campaigns across multiple SaaS cloud security products, and support various routes to market through social media and emerging platforms.

What You'll Do

The Leader of Paid Media & Emerging Platforms is a dynamic role for a results-driven B2B marketer. This role involves developing go-to-market strategies, managing budgets, leading integrated strategies across channels, collaborating with regional teams, creating and optimizing ad content, analyzing data, and partnering with various teams to develop impactful digital ads. You will also conduct competitive research and ensure consistent brand messaging across campaigns.

Primary responsibilities include:

1. Develop go-to-market strategies for paid social media and emerging platforms.
2. Manage large budgets and multi-quarter paid media projects.
3. Lead integrated strategies across paid, earned, and owned channels.
4. Collaborate with regional teams and vendors to regionalize campaigns.
5. Create and optimize ad copy and designs using testing and insights.
6. Analyze data regularly to optimize campaigns and improve KPIs.
7. Partner with product, marketing, and design teams to develop digital ads.
8. Conduct competitive research to diversify platforms and influence content.
9. Ensure brand message consistency across all media campaigns.
10. Continuously improve campaigns based on metrics to drive growth.

Who You Are

• Paid Media Expertise
• Data-Driven Decision Making
• Project and Stakeholder Management
• Global Marketing Knowledge
• Campaign Optimization Skills

Desired Skills:

• Advanced Analytical Skills
• Experience with Competitive Research
• Integrated Media Planning
• Forward-Thinking Mindset

Why Cisco

#WeAreCisco fosters a culture of innovation, diversity, and inclusion. We embrace digital transformation and support our employees' unique talents and backgrounds. Join us to be part of a company that is shaping the future of technology and security.

Message to applicants in the U.S. and Canada:

Salary ranges reflect projected hiring ranges, excluding benefits and bonuses. Compensation depends on location, experience, and qualifications. U.S. employees have access to comprehensive benefits, including insurance, retirement plans, paid holidays, and time off policies.

We also offer performance-based incentives for sales roles, with clear attainment thresholds and no cap on incentives for exceeding targets.

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