Lead Global E-Commerce Paid Media

puma; Deutschland; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PUMA is seeking a Paid Media Lead to shape the global paid media strategy for its ecommerce business across 20+ markets. You will own the vision, framework, and execution for Paid Search and Paid Social, ensuring investments drive measurable business impact while allowing local flexibility.

You will lead measurement, attribution, and data-driven investment decisions, build scalable playbooks, and partner with Brand, Creative, CRM, and Analytics to deliver growth and ROI across markets.

Qualifikationen

• 8+ years of experience in Paid Search and Paid Social with leadership experience.
• Proven success managing global or multi-market programs across regions.
• Deep expertise in GA4, attribution, measurement, and media investment optimization.

Aufgaben

• Lead global paid media strategy across Paid Search and Paid Social for eCommerce.
• Define investment frameworks and planning models balancing global standards with local flexibility.
• Drive measurement framework, attribution, and budget allocation recommendations.
• Build scalable playbooks and best practices for global implementation.
• Manage strategic partnerships, vendor governance, and data security standards.
• Collaborate with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional teams.

Kenntnisse

Paid Search

Paid Social

Leadership

Global programs

GA4

Attribution

Budget management

Agency management

Stakeholder management

Team development

Strategic planning

eCommerce understanding

Ausbildung

Bachelor's degree in Marketing, Business, Economics, Analytics, or related field

Tools

Google Ads

Meta Ads Manager

TikTok

Analytics platforms

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

At PUMA, we're driven by speed, innovation, and performance. As our Paid Media Lead, you will shape and drive the global paid media strategy for PUMA's eCommerce business across more than 20 international markets.

You will own the vision, framework, and execution strategy across Paid Search and Paid Social, ensuring our media investments deliver measurable business impact while supporting local market needs. Working at the intersection of strategy and activation, you will lead global initiatives, optimize investment decisions, build scalable best practices, and help transform PUMA's performance media operating model.

Lead Global Media Strategy

Own PUMA's global paid media strategy across Paid Search and Paid Social.

Define investment frameworks and planning models that drive consistency across markets while maintaining local flexibility.

Establish channel and platform strategies across Google, Meta, TikTok, and emerging media platforms.

Drive Measurement & Investment Decisions

Lead the global measurement framework covering attribution, incrementality testing, and media effectiveness.

Translate insights into actionable budget allocation recommendations focused on business performance and sustainable growth.

Create trusted reporting frameworks that provide transparency across global, regional, and local stakeholders.

Build a Culture of Experimentation

Drive a structured test-and-learn agenda across audiences, creative, automation, and full-funnel media strategies.

Transform learnings into scalable playbooks and best practices for global implementation.

Manage Strategic Partnerships

Own relationships with global media and technology partners.

Ensure agency performance, governance, commercial effectiveness, and data security standards are consistently met.

Evaluate and optimize PUMA's media technology stack to maximize business value and operational effectiveness.

Shape Global Governance

Establish scalable standards, processes, and best practices across markets.

Support the evolution of PUMA's global performance media operating model

Partner Across the Business

Collaborate closely with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional marketing teams.

Represent Paid Media in senior leadership forums and translate media performance into clear commercial insights.

YOUR TALENT

8+ years of experience in Paid Search and Paid Social, including several years in a leadership role with ownership of strategy, investment, and teams.

Proven success managing global or multi-market performance marketing programs across multiple regions.

Deep expertise across platforms including Google Ads, Meta Ads Manager, TikTok and modern paid media automation solutions.

Strong understanding of attribution, incrementality testing, GA4, marketing measurement, and media investment optimization.

Hands-on practitioner mindset with the ability to move seamlessly between strategic planning and operational execution.

Experience managing significant media budgets with accountability for growth, efficiency, and ROI.

Strong agency management capabilities, including vendor selection, performance governance, and commercial negotiations.

Demonstrated experience leading and developing teams across markets and geographies.

Excellent stakeholder management and communication skills with the ability to influence senior leaders and cross-functional partners.

Experience driving organizational change and building scalable global operating models.

Commercially minded with strong eCommerce understanding and the ability to connect media performance to business outcomes.

Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent professional experience.

Nice to have:

• Experience within retail, fashion, sportswear, or another fast-moving consumer brand.
• Exposure to marketplace environments such as Amazon and regional marketplace ecosystems.
• Experience building or transitioning in-house media capabilities or centers of excellence.
• Knowledge of MMM, incrementality platforms, CRM/CDP-driven audience strategies, and AI-powered marketing solutions.
• Experience managing distributed and multicultural teams.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparenc