Junior Mobile Performance Marketing Manager (M/F/D)

whatchado GmbH; München; Vor Ort; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

Une entreprise innovante dans le secteur marketing recherche un Junior Mobile Performance Marketing Manager passionné. Ce rôle implique la gestion de la communication numérique et l'optimisation de la stratégie CRM dans le domaine du gaming. Si vous avez une formation en marketing, êtes bilingue et avez des compétences analytiques, rejoignez PAYBACK à Munich pour un environnement dynamique et flexible.

Leistungen

Repas délicieux en salle à manger

Accès 24/7 à la salle de sport

Horaires de travail flexibles

30 jours de congés

Ticket Allemagne inclus

Événements d'équipe et journées sociales

Opportunités de formation et développement

Chiens bienvenus

Qualifikationen

• Initiales expériences en marketing de performance, de préférence dans l'acquisition et la fidélisation des utilisateurs d'applications.
• Compétences solides en Excel et en utilisation d'outils d'analyse.
• Une expérience dans le secteur du jeu mobile serait un atout.

Aufgaben

• Gestion de la communication numérique et de la promotion du monde du jeu PAYBACK.
• Évaluation et optimisation des mesures et des créatifs basés sur des KPI de performance.
• Promotion de l'échange avec d'autres marchés PAYBACK.

Kenntnisse

Performance Marketing

Analyse de données

App user acquisition

Fraud Prevention

Excel

Bilingue (allemand et anglais)

Ausbildung

Diplôme en administration des affaires, marketing ou analyse de données

Tools

Outils d'analyse de performance

Jobbeschreibung

Junior Mobile Performance Marketing Manager (m/f/d)

Most people are familiar with the term PAYBACK. We'd like to introduce ourselves to you in more detail. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And we hope, of course, that you answer "Yes" at the checkout, because with us you collect more than just points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.

YOUR TASKS

• Together with the team, you manage the digital communication and promotion of the PAYBACK gaming world, especially on internal marketing channels
• You take care of expanding performance-driven measures to increase reach, as well as further developing the CRM communication strategy to optimize usage
• You evaluate measures and creatives based on common performance KPIs and optimize them
• You contribute to the further development of services in the (mobile) gaming area
• You actively promote the exchange with other PAYBACK markets regarding the promotion of the offer

YOUR PROFILE

• Initial experience in performance marketing – ideally in the area of app performance (mobile user acquisition and retention, fraud prevention, etc.)
• Completed commercial training or a degree with a focus on business administration, marketing, data analysis, or a comparable professional qualification
• Very good Excel skills and proficiency in using analysis tools
• Very good German and English skills, as you will work about 50% in English
• Experience in the (mobile) gaming area is an advantage

OUR BENEFITS

• Tasty Breaks: Delicious meals in our dining room – also vegetarian or vegan, and much of it is even free.
• Move it, move it: 24/7 access to the gym, where you can train, and we cover the costs for you.
• Do it your way: Flexible working hours, 30 days of vacation, up to 2 days of home office per week.
• Easy Going: Germany ticket included.
• Get Together: Team events, social days, ski events, and more.
• Grow like a Pro: Individual training and development opportunities.
• Good Vibes: Dogs are welcome here!

PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As pioneers of the data economy, we develop all technical solutions here in Munich ourselves. You can also develop with us – yourself and together with us the PAYBACK program.

Interested? Then we look forward to your application!

PAYBACK values diversity - come as you are.