(Junior) Growth Manager (f/m/d) App

Liebscher & Bracht; Frankfurt; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

2.000 € Umzugsbonus

Greenfield Growth Verantwortung

Zusammenarbeit mit Teamlead und Stake­

27 Tage Urlaub

4-Tage-Woche als Option

Learning Budget 1.500 €

JobRad

Wellpass

Zusammenfassung

Liebscher & Bracht sucht eine Person für die erste dedizierte Growth-Rolle im App-Team. Du übernimmst die komplette App-Wachstumsstrategie von der ersten Berührung bis zum zahlenden Abonnenten und arbeitest eng mit Produkt, Marketing und Tech zusammen.

Du gestaltest Experimente, definierst KPIs und optimierst Paywall, Preisgestaltung und Trial-Logik. Du bringst Hands-on-Erfahrung in Growth oder abonnementbasierten Geschäftsmodellen mit, denkst end-to-end und verfügst über analytische,

Qualifikationen

• Ausgewiesene Erfahrung im Growth, Produkt, Performance Marketing oder Abonnement-/App-Geschäften
• Analytische und hypothesengetriebene Arbeitsweise
• Vertraut mit Analytics-Tools und schneller Einarbeitung
• Interesse an Abomodelle, Paywalls und Pricing-Psychologie

Aufgaben

• Verantworte den gesamten App-Growth-Funnel von Erstkontakt bis zahlendem Abonnenten
• Aufbau eines strukturierten Experimentier-Programms inkl. Hypothesen, A/B-Testing und Learnings
• Definition von KPIs, Tracking und Data-Infrastruktur (GA4, Produktanalytik)
• Entwicklung und Optimierung von Paywall, Preisgestaltung und Testlogik
• Steigerung der Activation-Rate von Nutzern nach der Registrierung
• Identifikation der hochwirksamen Growth-Levers entlang der User Journey
• Zusammenarbeit mit Produkt, Marketing und Technik

Kenntnisse

SQL

Analytische Fähigkeiten

Unternehmerische Denkweise

Sprachkenntnisse Deutsch/Englisch

Tools

GA4

Produktanalyse

Jobbeschreibung

Deine Rolle

40.000+ paying subscribers. Germany's biggest health brand on YouTube. The audience is already here. Now we need someone who turns that into a growth engine for our app!

We're profitable, 65 people, and building a subscription app that helps millions manage pain. What's missing is the person who owns acquisition, activation, conversion, and retention. This is the first dedicated growth role on the app. No predecessor, no playbook. Whether you're early in your career or already a few years in, what matters is how you think. You'll build the function from zero, directly with our new App Team. Not based in Frankfurt? No problem. We offer a €2,000 relocation bonus to make the move easy.

What You’ll Do

• Own the full app growth funnel: from first touch to paying subscriber to active, retained user


• Build a structured experimentation program from scratch (hypotheses, A/B tests, learnings, decisions)


• Define KPIs, tracking, and data infrastructure (GA4, product analytics)


• Develop and optimize paywall, pricing, and trial logic


• Increase activation rates for users who sign up but never really start


• Identify the highest-impact growth levers across the entire user journey


• Work cross-functionally with product, marketing, and tech

Who You Are

• You've had first hands-on experience in growth, product, performance marketing, or subscription/app businesses, through a role, a startup, or a standout project


• You think end to end: not just acquisition, but what happens after the install


• You're analytical, hypothesis-driven, and comfortable making decisions with imperfect data


• Familiar with analytics tools and eager to get deep into them fast


• Curious about subscription models, paywalls, and pricing psychology


• SQL skills is a big bonus


• You use AI tools (Claude, Gemini) as part of how you work and can critically evaluate outputs


• Entrepreneurial mindset: you don't wait for a brief, you write it


• Fluent in German and English

So Kannst Du Bei Uns Punkten

WHAT WE OFFER

• €2,000 relocation bonus, wherever you are in Germany


• Greenfield ownership: first growth hire on our new app team, you build the function


• Direct collaboration with Teamlead and stakeholders


• Steep learning curve with real responsibility, not a training program with a lanyard


• Hybrid model with 2 days Homeoffice


• 4-day week as an option, 30 days vacation and up to 30 days Workation


• 1.500 € annual learning budget, Wellpass, JobRad


• A product with real purpose that helps millions of people every day

About Liebscher & Bracht

Liebscher & Bracht is a health, fitness, and e-commerce company based in Frankfurt. We build digital and physical health products including a subscription app and certified prevention courses. With 5M+ followers, we're one of the most popular German-language health brands on YouTube. 65 people, profitable, no VC.