Junior CRM Manager - 24-months FTC (All Genders)

zooplus; München; Hybrid; EUR 42.000 - 56.000; Vollzeit

Benefits dieser Stelle

Hybrid working

60% office / 40% home

20 days abroad

Professional development

Wellbeing offers

Transport subsidy or bike leasing

20% discount across products

Zusammenfassung

bitiba is seeking a Junior CRM Manager to support data-driven customer lifecycle initiatives, aiming to boost retention, engagement, and customer value. You’ll collaborate with CRM, Marketing, and Category teams to analyze behavior and optimize campaigns across markets.

The role emphasizes a hands-on, detail-oriented approach, with exposure to CRM platforms (Braze, Selligent, Mailjet) and opportunities to shape scalable growth initiatives.

Qualifikationen

• First experience (internship or 1-2 years) in CRM or e-commerce
• Strong analytical mindset with ability to work with data and derive actionable insights
• Basic understanding of CRM metrics (retention, CLV, at-risk rate)
• Interest in customer lifecycle management and personalization strategies
• Structured, hands-on working style with strong attention to detail
• Ability to collaborate across teams (CRM, Marketing, Category Management)
• Proactive mindset with willingness to learn in a fast-paced environment
• Experience with CRM platforms (Braze, Selligent, Mailjet or similar tools) including campaign setup and audience segmentation is a plus
• Bachelor’s degree in Business, Marketing, Analytics or a related field

Aufgaben

• Support the identification and execution of CRM-driven growth levers across the customer lifecycle (activation, retention, reactivation)
• Analyze customer behavior, campaign performance, and segmentation to derive actionable insights for improving engagement and retention
• Support planning and optimization of CRM campaigns (email, push) in collaboration with central CRM and marketing teams
• Monitor and report CRM KPIs (retention, at-risk, AOV, CR) to assess impact of initiatives
• Collaborate with Category Management and Campaign teams to align CRM activities with commercial priorities and campaigns
• Contribute to A/B testing and optimization of CRM Mailings and strategies based on performance insights
• Assist in developing business cases and initiatives to improve customer value and engagement
• Ensure execution excellence of CRM initiatives across markets and contribute to scalable, efficient processes

Kenntnisse

CRM experience

Analytics

Data-driven

Cross-team collaboration

Campaign setup

Ausbildung

Bachelor’s degree in Business, Marketing, Analytics or related field

Tools

Braze

Selligent

Mailjet

Jobbeschreibung

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier - and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

As Junior CRM Manager at bitiba, you support the execution and optimization of data-driven customer lifecycle initiatives to drive retention, engagement, and customer value. You work closely with CRM, Marketing, and Category teams to analyze customer behavior, improve campaign performance, and contribute to scalable growth initiatives across markets.

Main Responsibilities

• Support the identification and execution of CRM-driven growth levers across the customer lifecycle (e.g. activation, retention, reactivation)
• Analyze customer behavior, campaign performance, and segmentation to derive actionable insights for improving engagement and retention
• Support the planning and optimization of CRM campaigns (e.g. email, push) in close collaboration with central CRM and marketing teams
• Monitor and report CRM-related KPIs (e.g. retention, at risk, AOV, CR) to assess impact of initiatives
• Collaborate with Category Management and Campaign team to align CRM activities with commercial priorities and campaigns
• Contribute to A/B testing and continuous optimization of CRM Mailings and strategies based on performance insights
• Support the development of business cases and initiatives to improve customer value and engagement
• Ensure execution excellence of CRM initiatives across markets and contribute to scalable, efficient processes

Qualifications

• First experience (internship or 1-2 years) in CRM or e-commerce,
• Strong analytical mindset with the ability to work with data and derive actionable insights
• Basic understanding of CRM metrics (e.g. retention, customer lifetime value, at risk rate)
• Interest in customer lifecycle management and personalization strategies
• Structured, hands-on working style with strong attention to detail
• Ability to collaborate across teams (CRM, Marketing, Category Management)
• Proactive mindset with willingness to learn in a fast-paced environment
• Practical experiences with CRM platforms (e.g. Braze, Selligent, Mailjet or similar tools), including campaign setup and audience segmentation is a plus.
• Bachelor’s degree in Business, Marketing, Analytics or a related field

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

• development opportunities that help you to shape your own career path
• excellent training and support
• wellbeing offers
• subsidised transport or bike leasing
• plus 20% discount across all our products

and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.