Junior CRM Manager - 24-months FTC

zooplus SE; München; Hybrid; EUR 36,000 - 54,000; Full time

Benefits offered by this job

Hybrid work model

Office 60% / Home 40%

20 days abroad in approved countries

20% employee discount

Wellbeing offers

Training and development opportunities

Subsidised transport or bike leasing

Job summary

zooplus SE in Munich is seeking a Junior CRM Manager for bitiba to drive data-driven customer lifecycle initiatives across markets. You will support CRM, Marketing, and Category teams to analyse customer behaviour, optimise campaigns, and contribute to scalable growth with email and push activation strategies.

The role emphasizes collaboration across teams, experimentation (A/B testing), and driving engagement, retention, and customer value, with a hybrid working model.

Qualifications

• First experience in CRM or e‑commerce (internship or 1–2 years).
• Strong analytical mindset to derive insights from data.
• Understanding of CRM metrics (retention, lifetime value, at-risk).
• Interest in lifecycle management and personalization.
• Structured, hands-on working style with attention to detail.
• Ability to collaborate across CRM, Marketing, Category teams.
• Proactive mindset and willingness to learn in a fast-paced environment.
• Experience with CRM campaigns and audience segmentation is a plus.
• Bachelor’s degree in Business, Marketing, Analytics or related field.

Responsibilities

• Support identification and execution of CRM‑driven growth levers across the lifecycle (activation, retention, reactivation).
• Analyse customer behaviour, campaign performance, and segmentation to derive insights for engagement and retention.
• Assist planning and optimisation of CRM campaigns (email, push) with central CRM and marketing teams.
• Monitor CRM KPIs (retention, at risk, AOV, CR) to assess initiative impact.
• Collaborate with Category Management and Campaign teams to align CRM activities with campaigns.
• Contribute to A/B testing and optimisation of CRM mailings and strategies."],
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Skills

CRM experience

Analytical mindset

Data analysis

Team collaboration

Proactive learner

Education

Bachelor’s degree in Business, Marketing, Analytics or related field

Tools

Braze

Selligent

Mailjet

Job description

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

The duration of the contract will be 2 years.

As Junior CRM Manager at bitiba, you support the execution and optimisation of data-driven customer lifecycle initiatives to drive retention, engagement, and customer value.

You work closely with CRM, Marketing, and Category teams to analyse customer behaviour, improve campaign performance, and contribute to scalable growth initiatives across markets.

Main Responsibilities

• Support the identification and execution of CRM‑driven growth levers across the customer lifecycle (e.g. activation, retention, reactivation)
• Analyse customer behaviour, campaign performance, and segmentation to derive actionable insights for improving engagement and retention
• Support the planning and optimisation of CRM campaigns (e.g. email, push) in close collaboration with central CRM and marketing teams
• Monitor and report CRM‑related KPIs (e.g. retention, at risk, AOV, CR) to assess impact of initiatives
• Collaborate with Category Management and Campaign team to align CRM activities with commercial priorities and campaigns
• Contribute to A/B testing and continuous optimisation of CRM Mailings and strategies based on performance insights
• Support the development of business cases and initiatives to improve customer value and engagement
• Ensure execution excellence of CRM initiatives across markets and contribute to scalable, efficient processes

Qualifications

• First experience (internship or 1–2 years) in CRM or e‑commerce,
• Strong analytical mindset with the ability to work with data and derive actionable insights
• Basic understanding of CRM metrics (e.g. retention, customer lifetime value, at risk rate)
• Interest in customer lifecycle management and personalisation strategies
• Structured, hands‑on working style with strong attention to detail
• Ability to collaborate across teams (CRM, Marketing, Category Management)
• Proactive mindset with willingness to learn in a fast‑paced environment
• Practical experiences with CRM platforms (e.g. Braze, Selligent, Mailjet or similar tools), including campaign setup and audience segmentation is a plus.
• Bachelor’s degree in Business, Marketing, Analytics or a related field

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that

• development opportunities that help you to shape your own career path
• excellent training and support
• wellbeing offers
• subsidised transport or bike leasing
• plus 20% discount across all our products

and you’ll begin to get a sense of what sets us apart.

Find out more about the specific benefits at your local office in our blog posts.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid