Intern Brand Strategy - MU Consumer (m/f/x)

tesa; Hamburg; On-site; EUR 23,000 - 28,000; Full time

Benefits offered by this job

In-house gym (4€ per month)

Barista bar on-site

Company restaurant

Travel allowance

Discounts on products

Job summary

tesa in Hamburg invites you to join as Intern Brand Strategy - MU Consumer (m/f/x). You will collaborate with the Brand Strategy team to shape international brand positioning and design for tesa’s Consumer & Craftspeople Brand.

You’ll help develop brand guidelines, manage brand portals, analyze market data, and present actionable recommendations. The role offers real responsibilities and growth within the tesa Talents program.

Qualifications

• Studying business administration with a focus on marketing/communications.
• First practical experience in marketing.
• Strong interest in brands, trends, and communication.
• Creative, fresh ideas with a hands-on approach.
• Team player with commitment and motivation.
• German and English proficiency; MS Office skills.
• Availability from Sep 15 or Oct 1 for ~6 months.

Responsibilities

• Help develop international brand positioning and design for tesa’s Consumer & Craftspeople Brand.
• Develop brand guidelines for internal and external use.
• Maintain and enrich guidelines in the brand portal for colleagues and agencies.
• Analyze market data and studies to derive actionable recommendations.
• Turn analyses into engaging presentations.
• Manage projects with internal/external stakeholders and agencies.
• Contribute and expand knowledge through hands-on work.

Skills

Brand strategy

Marketing

MS Office

German & English

Teamwork

Self-motivation

Project basics

Education

Currently studying business administration (marketing/communications)

Tools

MS Office

Job description

Intern Brand Strategy - MU Consumer (m/f/x)

• You are a full-fledged member of the team, which shows you trust and appreciation
• You will be given individual opportunities to shape and develop your career: We challenge and encourage you, coach you and give you feedback
• You have the opportunity to follow up a successful internship with a working student position
• You have the chance to be promoted in our tesa Talents program for further development prospects after your studies
• You will receive an attractive salary of 2.270€ / month for a 37,5h week
• You work at the tesa campus and mobile with flexible working hours
• You can work out at the in-house gym on equipment or in classes for 4€ per month
• You can also expect a barista bar and our company restaurant with a wide variety of choices
• You will receive a travel allowance for the Hamburg public transport system
• You will receive discounts on products from tesa , Beiersdorf, and many more.

Your responsibilities

• Together with the Brand Strategy team, you will help to further develop the international brand positioning and design of tesa ’s Consumer & Craftspeople Brand.
• You will support the team in developing brand guidelines that serve as the foundation for all brand and product communication.
• You will be responsible for maintaining and enriching our guidelines in the brand portal for internal colleagues and external agencies.
• You will analyze market data, qualitative and quantitative studies, and category strategies, deriving actionable recommendations.
• You will turn your analyses into engaging and visually compelling presentations.
• You will independently manage your own projects, collaborating with internal and external stakeholders as well as agencies.
• We place a lot of trust in you and want you to contribute and expand your knowledge and practical experience with us.

Your profile

• You are currently studying business administration, ideally with afocus on marketing and communications, or are taking a gap year.
• You have already gained first practical experience inmarketing.
• You have a strong interest in brands, trends, and communication,and enjoy developing a feel for what makes them relevant.
• You contribute fresh and unconventional ideas, are creative, andenjoy exploring new topics.
• You enjoy working as part of a team, show commitment, and bring ahigh level of self-motivation.
• You quickly familiarize yourself with new topics and approach tasksin a solution-oriented, hands-on way.
• You have very good German and English skills and are confidentusing MS Office applications.
• You are available to join us from September 15th or October1st for an internship of approximately six months.

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.