Intern Brand & Strategic Marketing Planning (All genders welcome)

Kia Europe; Frankfurt; On-site; EUR 13,000 - 20,000; Full time

Benefits offered by this job

Job ticket

Staff restaurant

On-the-job training

Company events

Job summary

Join Kia Europe Headquarters in Frankfurt as an Intern in Brand Strategic Marketing Planning. You will support strategic product launches, coordinate across departments, and help consolidate market insights.

The role involves desk research, budget review, and helping with brand presentations, while gaining exposure to mobility, tech and sustainability topics in an international environment.

Qualifications

• Enrolled as a Bachelor or Master student in Business Management, Marketing, Economics or equivalent.
• Fluent in English; additional European languages are a plus.
• Strong organizational, analytical and communication skills.
• Experience with PowerPoint and MS Office; Jira is a plus.

Responsibilities

• Support planning and execution of strategic product launches across Kia Europe.
• Coordinate across departments and prepare monthly launch planning meetings.
• Analyze local market launch plans and create management-ready reports.
• Organize European Marketing conferences and cross-functional events.
• Assist with budgeting insights and onboarding new colleagues to Launch Planning.
• Desk research on tech, mobility, sustainability; support benchmarking.

Skills

Organizational skills

Analytical thinking

Independent work

PowerPoint proficiency

MS Office

AI tools awareness

English fluency

Interpersonal communication

Education

Business/Marketing/Economics student

Tools

Jira

Job description

Join the movement and find new inspiration.

We have an exciting opportunity for you as Intern, Brand Strategic Marketing Planning (All genders welcome) in the Marketing department at the Kia Europe Headquarters in Frankfurt/Main, Germany.

Minimum of 6 months, starting from 15th November 2026.

The Requirements

For your internship at Kia Europe you need to be enrolled during the whole internship period in a university within the European Union. Furthermore, you need a valid visa and an unrestricted permit to work in Germany. We recommend completing a six-month internship with us, as this gives you sufficient time to learn about Kia Europe and familiarize yourself with your topic.

Job Mission

The Brand Strategic Marketing Planning function is responsible for brand strategies development, strategic launch planning, marketing budgets monitoring, and market governance.

As Intern Brand Strategic Marketing Planning your responsibilities will include coordinating and steering launch-related activities across Kia Europe and its markets and supporting with positioning strategies development. You will play a fundamental role in facilitating collaboration, ensuring seamless information flow, and contributing to the successful launch of innovative products and services.

This role is ideal for someone who enjoys solving complex problems, bringing structure to ambiguity, and transforming data and information into clear business recommendations.

Main Responsibilities & Tasks

Strategic Marketing Planning:

• Support the planning and execution of strategic product launches across Kia Europe.
• Act as a reliable point of coordination across multiple departments and prepare monthly launch planning meetings.
• Analyze local market launch plans and consolidate information into management ready reports and presentations.
• Organise and coordinate activities for internal European Marketing conferences, workshops and cross-functional initiatives, including event logistics and on-site support.
• Support Kia Europe teams with usage of the online project management platform, enabling effective tracking of launch activities.
• Onboard new colleagues on Launch Planning processes, timelines and tools used.
• Contribute to collection and review of monthly marketing budgets overview from markets, creating analysis insights.

Brand Strategy

• Contribute to brand strategy projects, providing creative inputs, ideas and fresh (challenging) observations.
• Proposing new ideas on brand internalization and educational activities, supporting related tasks.
• Desk research in the fields of tech, mobility, sustainability and automotive, also supporting the wider team on ad-hoc administrative tasks, best practices, market trends, competitor research and benchmarking, and innovative initiatives.
• Brand content creation, management, and user administration of the internal brand platform.
• Support with brand presentations and onboarding sessions.
• Allow time for self-study and reflection: understanding the mobility business.

Education

• Bachelor or Master student in the field of in Business Management, Marketing. Economics or equivalent.

Skills

• Extremely organized, able to manage multiple priorities and stakeholders simultaneously.
• Analytical, proactive and comfortable working independently.
• Able to transform complex information into clear presentations and recommendations.
• Excellent PowerPoint skills with a good eye for design, storytelling and visual communication.
• Digitally savvy and comfortable using a variety of AI tools and platforms.
• Excellent command of MS Office; Jira knowledge is a plus.
• Strong interpersonal and communication skills in an international environment.
• Fluent in English; additional European languages are a plus.

Who are we?

At Kia, we are a global mobility brand with more than 75 years of experience. Since our founding in 1944, we have grown from manufacturing bicycles, motorcycles and cars to becoming a provider of mobility solutions, always guided by the changing needs of our customers.

Today, we continue to expand our portfolio of electrified and battery electric vehicles while developing new mobility services. Guided by our brand slogan, Movement that Inspires, we are exploring new ways to make mobility more convenient and relevant for people’s everyday lives. Through continuous innovation and a customer-centric approach, we aim to create products and services that inspire new possibilities and meaningful connections.

As the European sales and manufacturing arm of Kia Corporation, we support 39 markets across Europe and the Caucasus from our headquarters in Frankfurt, Germany. Together, we are more than 5,500 colleagues, including around 3,500 team members at our manufacturing facility in Žilina, Slovakia.

At our European headquarters, more than 50 nationalities work side by side, bringing different perspectives, experiences and ideas. This diversity is one of our strengths and contributes to the way we work, learn, and grow together. Every day brings opportunities to collaborate, develop new skills, and contribute to our shared success.

If you are looking for an environment where curiosity, collaboration, and continuous learning are valued, we would love to hear from you. Join us and be part of the movement that inspires.

Should You Still Have Doubts, We Also Offer

• A vibrant international atmosphere where our workforce represents 50+ nations.
• Playing a pivotal role in shaping Kia's culture in Europe, actively contributing to its development.
• Exploring new solutions, where your creative input matters significantly.
• Enjoying a competitive compensation package, including a Job ticket, consistent on-the-job training, a complimentary staff restaurant, and engaging company events.