Manager Connected Car Service Business (all genders welcome)
Kia Connect
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Job summary
Kia Connect GmbH in Frankfurt am Main, Germany, seeks a Manager Connected Car Service Business to drive commercial performance and monetisation of the Connected Car Services portfolio across Europe.
You will monitor paid services, OTA upgrades, premium features and usage-based services, identifying growth opportunities and building strong business cases to increase customer lifetime value and willingness to pay.
Qualifications
- Six+ years in connected services, digital products, or commercial strategy.
- Experience developing and managing business cases.
- Experience with financial analysis and performance management.
- Experience collaborating with Legal and Finance stakeholders.
Responsibilities
- Lead Connected Car Services performance management and monetisation initiatives.
- Monitor KPIs: activation, adoption, revenue, renewals and retention.
- Develop pricing strategies and go-to-market concepts.
- Translate customer needs into commercial opportunities.
- Collaborate with cross-functional teams across Europe for launches.
- Support annual budgeting and business planning.
Skills
Education
Tools
Job description
Join the movement and find new inspiration.
We have an exciting opportunity as Manager Connected Car Service Business (all genders welcome) at the Kia Connect GmbH in Frankfurt am Main, Germany.
You will play a key role in driving the commercial performance and monetization of Kia Connect's Connected Car Services portfolio across Europe.
You monitor the performance of existing services, including paid subscriptions, over-the-air (OTA) upgrades, premium digital features and usage-based services. You identify growth opportunities, develop new business initiatives and ensure that Connected Car Services generate sustainable value for customers and the organisation throughout the customer lifecycle.
You will build compelling customer value propositions, develop robust business cases and contribute to increasing customer lifetime value through attractive, differentiated and commercially successful connected services.
- Connected Car Services Performance Management
- Act as the commercial lead for paid Connected Car Services and monetisation initiatives by monitoring business performance, identifying growth opportunities and developing recommendations to improve adoption, retention and revenue generation.
- Monitor and analyse key business KPIs, including activation, adoption, customer engagement, revenue, subscription renewals, customer retention and customer satisfaction.
- Identify performance gaps and develop improvement actions.
- Prepare regular business reviews, forecasts and management reports.
- Support annual target setting and business planning activities.
- Connected Services Monetisation
- Develop and execute initiatives to increase adoption, engagement, retention and revenue of Connected Car Services.
- Identify and evaluate monetisation opportunities across subscription services, OTA upgrades, premium digital features, usage-based services and future Software Defined Vehicle enabled services.
- Support the development of commercial models, pricing strategies and go-to-market concepts.
- Ensure services are commercially viable while delivering tangible and attractive customer value that supports willingness to pay.
- Contribute to the growth of customer lifetime value through connected service adoption and retention.
- New Business Development
- Collaborate with Kia Europe CX and KCE Digital Services & Operations to identify future service opportunities.
- Translate customer needs, market trends and business opportunities into commercially viable service concepts.
- Develop customer-centric value propositions that create meaningful benefits for customers and encourage willingness to pay.
- Support the launch and scaling of new paid Connected Car Services across European markets.
- Contribute to the future evolution of Kia's connected, digital and software-defined vehicle ecosystem.
- Business Case Development & Financial Planning
- Develop business cases for new paid Connected Car Services, OTA features, usage-based services and digital business models.
- Build financial models and commercial assessments covering revenue potential, customer lifetime value impact, customer adoption forecasts, profitability, investment requirements and break-even.
- Evaluate the attractiveness and scalability of new business opportunities.
- Track actual performance against business case assumptions and recommend optimisation measures.
- Support annual budget and business planning processes.
- Customer Value & Lifecycle Management
- Champion a customer-centric approach to Connected Car Services development and monetisation.
- Ensure that new services solve relevant customer needs and deliver clear, perceived value.
- Analyse customer behaviour, service usage patterns and feedback to identify growth opportunities.
- Develop recommendations to improve customer acquisition, engagement, retention and lifetime value.
- Balance customer experience objectives with commercial and profitability goals.
- Legal, Finance & Governance Collaboration
- Work closely with Finance teams on business planning, forecasting, profitability analysis and investment evaluations.
- Collaborate with Legal teams to help ensure compliance with applicable consumer protection, privacy, subscription and digital services requirements.
- Support contractual, commercial and governance reviews related to paid Connected Car Services.
- Ensure initiatives follow Kia's internal governance and approval requirements.
- Cross-Functional Stakeholder Management
- Build strong relationships and collaborate effectively with Kia Europe CX, Digital Services & Operations, Customer Engagement & Support, Data & Analytics teams, Finance, Legal, European markets and Headquarters.
- Align commercial requirements with operational capabilities and product roadmaps.
- Support successful execution from concept through launch and lifecycle management.
- Influence stakeholders and drive alignment across multiple business functions.
- Bachelor's or Master's degree in Business Administration, Economics, Digital Business, Marketing, Engineering or a related field.
- At least six years of relevant experience in connected services, digital products, software services, subscription businesses, product management, business development or commercial strategy.
- Experience developing and managing business cases.
- Experience in financial analysis and performance management.
- Experience collaborating with Legal and Finance stakeholders.
- Experience within automotive, mobility, technology, telecommunications, SaaS or digital services is highly desirable.
- Strong commercial and business acumen.
- Excellent analytical and financial modelling skills.
- Strong understanding of digital business models and service monetisation.
- Ability to translate customer needs into commercial opportunities.
- Experience working with KPIs, performance dashboards and business reporting.
- Strong stakeholder management and influencing capabilities.
- Excellent communication and presentation skills.
- Advanced Excel and PowerPoint skills.
- Fluent English; additional European languages are an advantage.
Kia Connect was founded in 2019 as a fully owned subsidiary of Kia Europe and is therefore part of the fifth-largest automotive group in the world.
Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been building motorcycles, cars and trucks for more than 75 years.
Kia is now spearheading the popularization of electrified and battery electric vehicles, developing a growing range of mobility services while encouraging millions of people to explore the best ways of getting around. Our brand slogan – ‘Movement that inspires’ – reflects our commitment to inspire consumers through our products and services.
Our European headquarter that we closely cooperate with, Kia Europe, is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Žilina, Slovakia.
Our headquarter is home to 37 different nationalities and this diversity is truly inspiring! This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you!
- A pulsating international environment. Our workforce is composed of people from 37 nations
- Playing an active and important part in the development of Kia in Europe.
- Developing new frameworks and solutions
- Demanding challenges to which you can creatively contribute
- A competitive compensation package; private leasing offer; systematic off and on-the-job training, free staff restaurant, support as concerns Health Management and more
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