Interim Teamlead CRM Campaign (m/f/d) - Maternity Cover

home24 SE; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

home24 SE is seeking an Interim Teamlead for the CRM Campaigns team in Berlin. This role focuses on leading a four-person team, shaping communication strategies via email and mobile channels while optimizing processes through data-driven insights. Candidates should possess significant CRM experience and leadership skills, with opportunities for ongoing development and a positive team culture.

Leistungen

30 days paid vacation

Subsidized public transportation

Home office flexibility

Pension scheme

Qualifikationen

• Several years of professional experience in CRM, ideally with a focus on campaign management.
• Previous leadership experience with a track record in team development.
• Fluent in English; German is a plus.

Aufgaben

• Disciplinary leadership of a four-person CRM campaign team.
• Responsibility for conception, planning, and execution of CRM campaigns.
• Establishment of A/B testing for data-driven campaign improvements.

Kenntnisse

Leadership

Data-driven Marketing

CRM Expertise

Analytical Skills

Communication

Ausbildung

Experience in CRM

Tools

CRM Systems

Tableau

Jobbeschreibung

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Interim Teamlead CRM Campaign (m/f/d) - Maternity Cover, Berlin

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Client:

home24 SE

Location:

Berlin, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

7f8f6da44dd4

Job Views:

3

Posted:

23.06.2025

Expiry Date:

07.08.2025

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Job Description:

Interim Teamlead CRM Campaign (m/f/d) - Maternity Cover at home24 SE | softgardenView job here

Job Description:

Interim Teamlead CRM Campaign (m/f/d) - Maternity Cover at home24 SE | softgardenView job here

Interim Teamlead CRM Campaign (m/f/d) - Maternity Cover

Full Time Hybrid Berlin, Deutschland With Professional Experience 4/29/25

We are home24, the leading home & living e-commerce platform in continental Europe and Brazil. We are currently active in eight countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.

For us to continue our mission, we are looking for you to join our Marketing Department as our new:

Interim Teamlead CRM Campaign (m/f/d) - Maternity Cover

We are looking for a driven and experienced Team Lead CRM Campaigns to lead our CRM campaign team of four. This is a unique opportunity to combine your leadership skills with deep CRM expertise to shape how we communicate with our customers across email and mobile touchpoints. You'll have a significant impact on campaign strategy, team development, and the way we use data to create personalized experiences.

This is a maternity cover, therefore we can offer you a limited contract of 12 months.

Your Responsibilities

• Disciplinary leadership and development of a four-person CRM campaign team
• Professional support and strategic development of team members – both methodologically and personally
• Responsibility for the conception, planning, and execution of target group-specific CRM campaigns (email & mobile touchpoints)
• Development and implementation of a segmentation strategy to enable targeted customer communication by leveraging existing data (e.g., purchase behavior, interactions)
• Expansion of personalization within CRM activities to increase campaign relevance and performance
• Establishment and execution of regular A/B testing to drive continuous, data-driven improvement of CRM measures
• Responsibility for the further development of CRM reporting and ensuring its adoption and reliability within the team
• Promotion of a data-driven, KPI-focused working culture within the team
• Continuous optimization of existing campaign processes to increase operational efficiency

Your Profile

• Several years of professional experience in the CRM field, ideally with a focus on campaign management (email & app)
• Previous leadership experience and a strong track record in team development and support
• In-depth expertise in campaign planning/execution, segmentation, personalization, and data-driven marketing strategies
• Excellent analytical skills and a solid understanding of relevant KPIs and how to improve them
• Hands-on experience with CRM systems (experience with SAP Emarsys is a plus) and reporting tools such as Tableau
• Structured, solution-oriented working style with a high level of attention to detail and quality
• Strong communication skills, empathy, and team spirit – you’re eager to grow with your team
• Fluent in English; German is a plus

What we offer you

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

Your path

• Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
• The possibility to work up to two months per year within Germany or from an EU country
• Up to 30 days paid vacation each year to unwind and recharge
• City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

• International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
• Company benefits including a pension scheme, 30 % off the home24 assortment, and employee discounts at partner organizations
• You want to learn more about our home24 company culture and what it is like to be a homie? Follow @teamhome24 on Instagram or check out our Linkedin page

If you want to become part of a thrilling success story – we are looking forward to your application. Please send us your application together with your salary expectations and the earliest possible starting date via our career site.

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

You can find all job offers on our career site !

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

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