Influencer marketing manager in beauty

Pomélo+Co.; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Dog-friendly office

Urban Sports Club

Team lunches

Free company products

MacBook or laptop

Job summary

MONDRIAN:LABS ищет специалиста по инфлюенсер-маркетингу для управления кампаниями SHYNE и Pomélo+Co в Берлине и за его пределами. Руководство процессами сотрудничества с блогерами, планирование кампаний и развитие бренда в ритейле и через D2C. Грантовая ставка на результат и гибридный график работы.

Требуется не менее 2 лет опыта в инфлюенсер-маркетинге, знание German и English, сеть контактов с блогерами и агентствами. Работа в динамичной стартап-среде с акцентом на рост продаж и ROI.

Qualifications

• Опыт не менее 2 лет в инфлюенсер-маркетинге, агентство или аналогичная среда.
• Понимание влияния контента на покупки в ритейле и связь активностей с целями D2C.
• Наличие подтверждённого опыта в инфлюенсер-маркетинге и сеть контактов.
• Умение анализировать показатели ROAS, CAC, AOV, CPM, CM3, CR, ER.
• Сильные коммуникативные и переговорные навыки; уверенность во взаимодействии с блогерами и командами.
• Структурированность, проактивность, предпринимательское мышление и самоорганизация.
• Свободное владение немецким и английским языками.
• Готовность к жизни в Берлине или переезду; действующая рабочая виза в Германии.

Responsibilities

• Управлять всеми активностями инфлюенсеров и создателей для SHYNE в Германии и Великобритании.
• Планировать и реализовывать кампании, ориентированные на продажи в рознице (dm, Rossmann и т.д.).
• Разрабатывать форматы контента с фокусом на ритейл.
• Координировать действия с розничной командой; согласовывать сроки и контент.
• Отслеживать эффект от кампаний и предлагать оптимизации.
• Строить и поддерживать сеть блогеров (от нано до макро).
• Эффективно управлять бюджетом и договариваться о коллаборациях.
• Развивать партнерские программы и TikTok Shop.
• Разрабатывать прибыльные инфлюенсер-стратегии совместно с Head of Growth.
• Проводить мониторинг рынка и конкурентной среды, формируя рекомендации.

Skills

Influencer marketing

Negotiation

Data analysis

B2B partnerships

German & English

Tools

TikTok

Instagram

Job description

Описание:

Do you love modern hair care, follow the latest social media trends and know what makes creator content successful? Then join our team and take our brand to the next level as an Influencer Marketing Manager. MONDRIAN:LABS operates two independent beauty brands in Berlin: SHYNE and Pomélo+Co. Both have a loyal D2C customer base and growing B2B partnerships across Europe, including with DM, Rossmann, Boots and Bipa.

Задачи:

Independently manage all influencer and creator activities for SHYNE in Germany and the UK, with a focus on sell-out at our retail partners such as dm and Rossmann Plan and implement creator campaigns aligned with the retail calendar: launches, new listings, promotional periods and promotions Develop content formats with a clear retail focus (e.g. drugstore hauls, shelf and in-store content, calls to action to buy in-store) Coordinate closely with colleagues responsible for retail to ensure creator activities and retail initiatives align in timing and content Measure the retail impact of creator campaigns and derive specific optimizations Build and maintain a strong creator network (nano to macro) on TikTok and Instagram Manage the budget efficiently and negotiate collaborations with creators and agencies, with the aim of using the budget profitably and cost-effectively Scale top-performing content through Spark Ads in close collaboration with the performance marketing team Build, develop and manage an affiliate program Build and manage the TikTok Shop Develop and implement profitable influencer strategies for retail and D2C in close collaboration with the Head of Growth, with a clear focus on revenue growth and ROI Continuously monitor the market and competitors, both in retail and on social media, to identify relevant trends and creator potential early Create data-driven reports across retail and D2C channels, with specific recommendations to accelerate growth

Требования:

At least 2 years of professional experience in influencer marketing, at an influencer agency or in a comparable environment, ideally with experience running campaigns for brands listed in drugstores or food retail Understanding of how creator content influences purchasing decisions in retail and how retail activations can be connected with D2C goals A proven track record in influencer marketing, ideally with an established network of relevant creators and agency partners You understand why content goes viral, analyze performance data and derive specific recommendations from it Metrics such as ROAS, CAC, AOV, CPM, CM3, Conversion Rate (CR) and Engagement Rate (ER) are part of your everyday work, as is monitoring retail sell-out performance Strong communication and negotiation skills, and a confident manner with creators, agencies and internal stakeholders A structured, thorough and self-directed approach to work; you stay on top of things even during busy periods Entrepreneurial thinking, high self-motivation and a hands-on mentality Enthusiasm for social media, the creator economy and beauty You thrive in a fast-paced start-up environment where processes are continuously developed and priorities adjusted flexibly Fluent written and spoken German and English Based in Berlin or willing to relocate Valid work permit for Germany

Условия:

• Full transparency about the relevant business metrics and the direct impact of your work on company growth
• An exciting start-up atmosphere that fosters a culture of support, collaboration and individual growth
• Flexible work-life balance: benefit from our hybrid working model with up to two work-from-home days per week (Mondays and Fridays)
• Additional days off: in addition to Work-from-Anywhere days, we give you December 24 and 31 as extra days off.
• Modern working environment: our modern office at Rosenthaler Platz in Berlin offers a great view and is dog-friendly.
• Stay fit: we support your health and well-being with an Urban Sports Club membership (M) for sports enthusiasts, or you can alternatively use the benefits, employee discounts and vouchers in the Probonio app.
• Teamwork makes the dream work: enjoy regular team lunches and team events.
• Attractive extras: receive free company products on an ongoing basis.
• Tools for your success: choose the equipment that works best for you—a MacBook or a notebook of your choice. Of course, we also offer classics such as a free fruit basket, snacks and fresh coffee.