Influencer Marketing Manager (all genders)

Sunday Natural; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Join a leading health-focused company as an Influencer Marketing specialist to enhance Sunday Natural's strategy across social media platforms. With your expertise, lead initiatives that stimulate commercial growth by optimizing engagement and ensuring brand alignment through influencer collaborations. This role offers innovation, impactful campaigns, and a collaborative work environment.

Leistungen

28 days of paid time off

Discounts on products

Urban Sports Club membership

Hybrid work model

Ownership of initiatives

Qualifikationen

• 1.5+ years in influencer marketing, DTC e-commerce experience preferred.
• Strong knowledge of the influencer landscape and commercial strategies.
• Ability to manage substantial budgets effectively.

Aufgaben

• Plan and execute influencer programs across platforms like Instagram, YouTube, TikTok.
• Oversee growth investments while ensuring commercial value.
• Evaluate influencer performance against defined KPIs.

Kenntnisse

Influencer Marketing

Commercial Growth

English

German

Social Media Strategy

Jobbeschreibung

Your role

You will support leading Sunday Natural’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of influencer marketing. You will develop your own thoughts and ideas to improve our understanding of the impact of Influencer Marketing on the business, guiding our ambitious Influencer Marketing scaling plans across multiple social media channels, influencer engagement, and international markets.

• Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business
• Create and execute plans to activate influencers across multiple social media channels, such as Instagram, YouTube, TikTok
• Follow a clear influencer strategy within a defined category, testing multiple campaigns and identifying high-performing creators who contribute to revenue growth
• Evaluate influencer performance based on clear success metrics and revenue contribution
• Optimize campaign learnings to scale what works to meet defined commercial targets
• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication
  
  

Your profile

• Minimum of 1.5+ year working in this field, coupled with a deep passion for health and nutrients
• Demonstrated success in driving commercial growth, preferably for a dtc e-commerce brand
• You know the influencer landscape like the back of your own hand. Who the key influencers and how to get to them are is within your skillset
• You need to be able to bring first hand experience and new impulses in all facets of influencer marketing and shape it from day one
• Experience in managing and scaling an influencer program into 6 digit monthly spend
• Ability to grasp and influence crucial KPIs per influencer, combined with strategic budget allocation and performance monitoring to optimize resource utilization and maximize ROI
• Knowledge of the latest trends and how to apply them to Sunday
• Very good German (C1-2) and good English skills, with Berlin as the permanent place of residence or willing to relocate
  
  

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• A healthy balance is important to us: we offer a hybrid work model and 'workation'
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
  
  

Apply with your CV and cover letter.

Contact

Sarah Schubert

Apply for this job

About Us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.

We have a diverse team of more than 240 employees from over 40 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.