[Hiring] Email Lifecycle Manager @CoVet

CoVet; Deutschland; Remote; CAD 70.000 - 90.000; Vollzeit

Zusammenfassung

An innovative tech company is seeking a Remote Email Lifecycle Manager to lead global lifecycle strategies. This role requires 7+ years of experience in email/CRM, managing lifecycle journeys across various platforms. Candidates will work with a multilingual team in a remote-first culture, focusing on customer advocacy, retention, and engagement through data-driven strategies.

Leistungen

Remote-first culture

Flexible work environment

Multilingual collaboration

Qualifikationen

• 7+ years managing email or CRM programs for B2B organizations.
• Deep knowledge of lifecycle architecture and CRM segmentation.
• Strong grasp of GA4 and data visualization.

Aufgaben

• Draft copy to align on voice and segmentation.
• Manage audience segmentation based on CRM data.
• Run A/B tests on subject lines and timing.

Kenntnisse

Managing email or CRM programs for B2B organizations

Lifecycle architecture and messaging strategy

Tools like HubSpot, MailChimp, Zapier

Data visualization and automation logic

Strategic thinking

Tools

HubSpot

MailChimp

Zapier

Jobbeschreibung

Aug 04, 2025 - CoVet is hiring a remote Email Lifecycle Manager. Location: Canada.

About the role

We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.

With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.

International applicants welcome

What you'll do

• Draft copy or collaborate with content team to align on voice, timing, and segmentation
• Localize lifecycle content for multilingual audiences with team support
• Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
• Segmentation, Reporting & Technical Setup
• Manage audience segmentation based on behavioral, demographic, and CRM data
• Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
• Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
• Build triggered flows that correspond to funnel stage, churn risk, and activity level
• Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
• Drive customer advocacy and retention strategies through smart automation and messaging
• Run A/B tests on subject lines, CTAs, timing, segmentation logic

Qualifications

Required

• 7+ years managing email or CRM programs for B2B organizations
• Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
• Expert in tools like HubSpot, MailChimp, Zapier
• Strong grasp of GA4, data visualization, and automation logic
• Strategic thinker with the ability to execute, test, and report

Preferred

• Experience with account-based marketing or product-led growth models
• Bilingualism (e.g., English + Dutch/French/German/Spanish)

How You’ll Help Us Grow

• Increase Demo Volume
• Improve Retention & Reduce Churn
• Drive Product Adoption & Repeat Engagement
• Increase Referral and Review Rates

Why Join Us?

• Work on global acquisition campaigns with real impact
• Collaborate with a multilingual, cross-functional team
• Shape the future of marketing in a fast-moving, high-growth environment
• Enjoy a remote-first culture with flexibility and ownership

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.