Head of User Acquisition

TECHBIZ GLOBAL OÜ; Osnabrück; Vor Ort; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

A leading company in recruitment services is seeking a Media Buyer to drive user acquisition across various paid channels. You will own campaign strategies, analyze performance metrics, and optimize creative processes to enhance user engagement and growth. The ideal candidate has extensive experience in media buying and a proven track record of scaling successful marketing campaigns.

Qualifikationen

• 7-10 years of experience in user acquisition.
• Proven track record of scaling campaigns.
• Hands-on experience with platforms like Voluum and GA4.

Aufgaben

• Own strategy and performance across multiple paid channels.
• Monitor performance daily and drive decision-making through analysis.
• Build and maintain internal reporting frameworks.

Kenntnisse

User Acquisition

Performance Marketing

Analytical Skills

Strategic Thinking

Creative Optimization

Collaboration

Communication

Tools

Voluum

GA4

Media Buying Platforms

Jobbeschreibung

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At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own strategy and performance across multiple paid channels, initially managing one or two, then expanding as results scale. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
3. Build scalable acquisition funnels from execution to iteration with aggressive growth targets.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain internal reporting frameworks to guide strategy.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
2. Collaborate with content and product teams to launch and iterate high-converting landing pages.
3. Implement systems to reduce creative fatigue and increase testing speed.
4. Build relationships with traffic sources and negotiate placements and deals.
5. Explore new acquisition opportunities and build evaluation criteria.
6. Stay ahead of ecosystem changes and adapt strategies.

Automation & Scaling Systems

1. Identify opportunities for automation and internal tools to streamline processes.
2. Create SOPs, playbooks, and pipelines for efficient scaling.

Challenges You’ll Tackle

1. Scale user growth from 30M to 100M in 12 months, optimizing CAC, ROAS, and LTV.
2. Build and oversee a scalable creative engine with briefs, testing frameworks, and feedback loops.
3. Systematize landing page production, launching, iterating, and scaling high-converting pages.
4. Expand acquisition channels proactively, testing new networks and formats.
5. Lead and mentor a high-performance UA team, contributing to hiring and onboarding.

Minimum Requirements

• 7–10 years of experience in user acquisition, performance marketing, or growth.
• Proven track record of scaling campaigns with business impact.
• Deep knowledge of media buying operations, tracking setups, and attribution flows.
• Hands-on experience with platforms like Voluum, GA4, and channels like Meta, TikTok, Google, etc.
• Strong analytical and strategic skills in funnel building and scaling.
• Cross-functional leadership and mentorship experience is a plus.

Soft Skills

• Strong communication and collaboration skills in English.
• Goal-oriented, ownership, and commitment.
• Proactive, adaptable, and open to feedback.
• Comfortable working with uncensored content and models.