Head of User Acquisition

TECHBIZ GLOBAL OÜ; Leverkusen; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading recruitment service provider is looking for a skilled Media Buyer to own and scale user acquisition campaigns. This role involves strategy development, performance monitoring, creative optimization, and leading a high-performance team in a dynamic environment. Ideal candidates have 7-10 years' experience and deep knowledge of performance marketing across various channels.

Qualifikationen

• 7–10 years in user acquisition or performance marketing, focusing on paid channels.
• Proven track record of scaling campaigns with business impact.
• Experience with platforms like Voluum and GA4.

Aufgaben

• Own strategy and performance across multiple paid channels.
• Run high-velocity testing loops to improve CAC and LTV.
• Build scalable acquisition funnels and monitor performance daily.

Kenntnisse

User acquisition

Performance marketing

Analytical mindset

Communication

Collaboration

Tools

Voluum

GA4

Meta

TikTok

Google

Jobbeschreibung

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At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own strategy and performance across multiple paid channels, managing initial one or two, then expanding as results scale. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
3. Build scalable acquisition funnels from execution to iteration with aggressive growth targets.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain internal reporting frameworks to guide strategic shifts and tactical moves.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
2. Collaborate with content and product teams to launch and iterate high-converting landing pages.
3. Implement systems to reduce creative fatigue and increase testing speed.
4. Build relationships with traffic sources, negotiate premium placements and deals.
5. Explore new acquisition opportunities and build internal evaluation criteria.
6. Stay ahead of ecosystem changes and adapt strategies accordingly.

Automation & Scaling Systems

1. Identify opportunities to streamline acquisition processes through automation and internal tools.
2. Create SOPs, playbooks, and experiment pipelines for efficient scaling.

Challenges You’ll Tackle

1. Scale user growth from 30M to 100M in 12 months, optimizing CAC, ROAS, and LTV, with full ownership of performance.
2. Build and oversee scalable creative engines: define briefs, testing frameworks, feedback loops.
3. Systematize landing page production: launch, iterate, and scale high-converting pages.
4. Expand acquisition channels: test and scale new channels with evaluation and rollout systems.
5. Lead and develop a high-performance UA team, contributing to hiring, onboarding, and mentoring.

Minimum Experience & Skills

• 7–10 years in user acquisition, performance marketing, or growth, focusing on paid traffic channels.
• Proven track record of scaling campaigns with business impact.
• Deep knowledge of media buying operations: tracking setups, UTMs, postbacks, pixel integrations, attribution flows.
• Hands-on experience with platforms like Voluum, GA4, and channels such as Meta, TikTok, Google, TrafficJunky, ExoClick, TrafficStars.
• Analytical mindset with decision-making skills, comfortable with dashboards and cohort reports.
• Experience building and scaling acquisition funnels from creative testing to landing page optimization.
• Cross-functional leadership skills to collaborate with product, creative, and data teams.
• Management experience mentoring or managing other buyers is a plus.

Soft Skills

• Strong communication and collaboration skills, fluent in English.
• Goal-oriented, ownership-driven, committed.
• Doer mindset: able to execute, plan, and strategize effectively.
• Humble, willing to learn, open to feedback.

Note: #NSFW - you should be comfortable working with uncensored content and models.