Head of User Acquisition

TECHBIZ GLOBAL OÜ; Leipzig; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading company in recruitment services seeks a Media Buyer to join their client’s team. This role involves full ownership of campaign strategies, performance analysis, and optimizing user acquisition efforts. Ideal candidates will have substantial experience in performance marketing and media buying operations, along with strong analytical and communication skills.

Qualifikationen

• 7-10 years of experience in user acquisition and performance marketing.
• Expertise in media buying operations with a proven track record.
• Strong communication skills and a goal-oriented mindset.

Aufgaben

• Own campaign strategy and performance across paid channels.
• Build scalable acquisition funnels and run testing loops.
• Collaborate on quarterly goals with the executive team.

Kenntnisse

User Acquisition

Performance Marketing

Analytical Mindset

Communication Skills

Tools

Voluum

GA4

TrafficJunky

ExoClick

TrafficStars

Meta

TikTok

Google

Jobbeschreibung

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At TechBiz Global, we provide recruitment services to our TOP clients from our portfolio. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own the strategy and performance across multiple paid channels — initially managing one or two, then expanding scope and support as results scale. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
3. Build scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mind.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and the executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
2. Collaborate closely with content and product teams to launch and iterate on high-converting landing pages.
3. Implement systems to reduce creative fatigue and increase testing speed.
4. Build strong relationships with traffic sources and negotiate premium placements and custom deals.
5. Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria.
6. Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategies accordingly.

Automation & Scaling Systems

1. Identify opportunities to streamline acquisition processes through automation and internal tools.
2. Create SOPs, playbooks, and experiment pipelines for efficient campaign scaling.

Challenges You’ll Tackle

1. Scale user growth from 30M to 100M in the next 12 months, optimizing for CAC, ROAS, and LTV — with full ownership of performance across your channels.
2. Build and oversee a scalable creative engine: define briefs, testing frameworks, and feedback loops for sustained performance.
3. Systematize landing page production: set the playbook to launch, iterate, and scale high-converting pages in collaboration with product and design teams.
4. Expand the acquisition mix: identify, test, and scale new channels (direct-buy, programmatic, paid social), with strong evaluation and rollout systems.
5. Lay the foundations for a high-performance UA team: lead by example, contribute to hiring, onboarding, and mentoring as the team grows.

Minimum Experience & Skills

1. 7–10 years of experience in user acquisition, performance marketing, or growth, focusing on paid traffic channels.
2. Proven track record of scaling campaigns with business impact (e.g., CAC reduction, LTV growth, revenue lift).
3. Expertise in media buying operations: tracking setups, UTMs, postbacks, pixel integrations, attribution flows.
4. Hands-on experience with platforms like Voluum, GA4, and channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.
5. Analytical mindset with decision-making skills; comfortable with dashboards, spreadsheets, cohort reports.
6. Strategic experience in building and scaling acquisition funnels, from creative testing to landing page optimization.
7. Cross-functional leadership skills: collaborating with product, creative, and data teams.
8. Management experience in mentoring or managing other buyers is a plus but not mandatory.

Soft Skills

1. Strong communication and collaboration skills (fluent in English).
2. Goal-oriented with ownership and commitment.
3. Doer mindset: capable of balancing execution, planning, and strategy.
4. Humble and open to learning and feedback.