Head of User Acquisition

TECHBIZ GLOBAL OÜ; Aachen; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A leading recruitment firm is seeking a Media Buyer to drive user acquisition and performance marketing efforts for clients. This role offers the opportunity to shape campaign strategies, optimize creative and funnels, and tackle ambitious growth challenges. The ideal candidate will have extensive experience in media buying and a strong analytical mindset, ready to work in a dynamic environment with significant impact.

Qualifikationen

• 7–10 years of experience in user acquisition or performance marketing.
• Proven track record of scaling campaigns.
• Expertise in media buying operations and analytics.

Aufgaben

• Own campaign strategy and performance across paid channels.
• Monitor performance and drive decision-making through analysis.
• Build relationships with traffic sources and explore acquisition opportunities.

Kenntnisse

User Acquisition

Performance Marketing

Media Buying

Analytical Skills

Creative Optimization

Communication

Tools

Voluum

GA4

Meta

TikTok

Google Ads

Jobbeschreibung

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At TechBiz Global, we provide recruitment services to our TOP clients. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

1. Campaign Ownership and Scaling
2. Own strategy and performance across multiple paid channels, initially managing one or two, then expanding scope as results scale. Guide UA operations across media buying, creatives, and funnels, while staying hands-on.
3. Build scalable acquisition funnels from execution to iteration with aggressive growth targets.
4. Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV.
5. Contribute to channel strategy and cross-channel budget allocation.
6. Collaborate with CMO and executive team on quarterly UA goals.

Performance Analysis and Strategy

1. Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
2. Drive decision-making through analysis of CPA, ROAS, retention, and cohort behavior.
3. Build and maintain internal reporting frameworks for strategic and tactical decisions.

Creative & Funnel Optimization

1. Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
2. Collaborate with content and product teams to launch and iterate high-converting landing pages.
3. Implement systems to reduce creative fatigue and speed up testing.
4. Build relationships with traffic sources, negotiate placements and deals.
5. Explore new acquisition opportunities and build evaluation criteria.
6. Stay ahead of ecosystem changes and adapt strategies accordingly.

Automation & Scaling Systems

1. Identify opportunities to streamline processes through automation and internal tools.
2. Create SOPs, playbooks, and pipelines for efficient scaling.

Challenges You’ll Tackle

1. Scale user growth from 30M to 100M in 12 months, optimizing CAC, ROAS, and LTV.
2. Build and oversee a scalable creative engine: define briefs, testing frameworks, and feedback loops.
3. Systematize landing page production: launch, iterate, and scale high-converting pages.
4. Expand acquisition channels: test and scale new channels with evaluation systems.
5. Lead and develop a high-performance UA team, including hiring and mentoring.

Qualifications

• 7–10 years of experience in user acquisition, performance marketing, or growth, focusing on paid channels.
• Proven track record of scaling campaigns with business impact.
• Expertise in media buying operations: tracking, UTMs, postbacks, pixels, attribution.
• Hands-on with platforms like Voluum, GA4, and channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, Google.
• Analytical mindset: comfortable with dashboards, spreadsheets, cohort reports.
• Strategic in building and scaling funnels, from creative testing to landing page optimization.
• Cross-functional leadership skills: collaborating with product, creative, and data teams.
• Management experience is a plus but not mandatory.

Soft Skills

• Strong communication and collaboration skills, fluent in English.
• Goal-oriented with ownership and commitment.
• Proactive, able to balance execution, planning, and strategy.
• Humble, eager to learn, open to feedback.

#NSFW - you are comfortable working with products based on uncensored content.