Head of Social Media

zellerfeld; Hamburg; Vor Ort; EUR 45.000 - 75.000; Vollzeit

Zusammenfassung

An innovative startup is seeking a Head of Social Media to shape the brand's digital presence. This role involves crafting compelling narratives, engaging with the community, and driving growth across key platforms like Instagram and TikTok. The ideal candidate will have a strong background in social media strategy, content creation, and influencer partnerships, along with a passion for design and emerging trends. Join a dynamic team committed to revolutionizing the footwear industry and enjoy a flexible, creative work environment that values diversity and collaboration.

Leistungen

Competitive salary and benefits package

Dynamic and innovative work environment

Collaboration with world-class designers

Flexible workspace

Qualifikationen

• Proven experience in leading social media strategy, particularly in fashion or tech.
• Strong understanding of digital marketing and audience engagement.

Aufgaben

• Develop and implement social media strategy aligned with brand vision.
• Oversee content creation, community engagement, and campaign execution.

Kenntnisse

Social Media Strategy

Content Creation

Community Engagement

Performance Analytics

Influencer Collaborations

Digital Marketing

Storytelling

Cross-Functional Collaboration

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Social Media Management Tools

Analytics Platforms

Jobbeschreibung

Your mission

This is not your typical social media job. We are looking for a cultural strategist and hands-on executor who understands how to shape a brand through digital storytelling. As Head of Social Media, you will define how the world sees Zellerfeld. You will lead our global presence across Instagram, TikTok, LinkedIn, X, YouTube, and whatever comes next. You will set the tone, build energy around our platform, and create momentum with every post, story, and campaign. You will be the voice that connects our audience with the revolution we are building across product, technology, design, and community.

This role is for someone who lives and breathes social media, understands brand, has a creative eye, and knows how to lead strategy and execution.

Your profile

Key Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with Zellerfeld’s brand vision and business objectives.

• Content Creation & Storytelling: Oversee the creation of engaging, high-quality content that resonates with our audience, including visuals, videos, and copywriting.

• Community Engagement: Build and nurture an active online community, fostering meaningful interactions with creators, designers, and customers.

• Channel Management: Own our presence across key social media platforms (Instagram, TikTok, X, LinkedIn, YouTube, etc.), ensuring consistent branding, messaging, and audience growth.

• Influencer & Partner Collaborations: Identify and establish partnerships with influencers, brand ambassadors, and industry leaders to expand reach and credibility.

• Performance Analytics: Track, analyze, and report on social media metrics to continuously optimize engagement and growth strategies.

• Campaign Execution: Plan and execute digital marketing campaigns, ensuring measurable impact and ROI.

• Innovation & Trend Analysis: Stay ahead of industry trends, platform updates, and emerging technologies to keep Zellerfeld at the forefront of social media innovation.

Skills and Experience:

• Proven experience leading social media strategy for a brand, preferably in fashion, tech, or an innovative digital marketplace.

• Strong understanding of digital marketing, audience engagement, and content strategy.

• Hands-on experience with social media management tools, analytics platforms, and content creation.

• Hands-on experience creating social media specific content.

• Excellent storytelling and communication skills with the ability to craft compelling narratives.

• Experience managing influencer collaborations and brand partnerships.

• Data-driven mindset with the ability to derive insights and make strategic decisions.

• Passion for design, innovation, and emerging trends in digital content and social media.

• Ability to work cross-functionally with marketing, design, and product teams.

Why us?

What We Offer:

• The opportunity to shape the future of digital branding in a disruptive industry.

• A dynamic and innovative work environment within a pioneering company.

• Competitive salary and benefits package.

• The chance to collaborate with world-class designers and industry leaders.

• A flexible and creative workspace in Hamburg.

Join Us

We are an innovative startup at the forefront of 3D-printed shoe technology, and we’re looking for passionate engineers to join our dynamic team. In this key role, you’ll have the opportunity to directly influence the future of how shoes are designed and produced, making your mark on an exciting and rapidly growing industry.

Team and Work-Life

At our company, you’ll work with a diverse and multidisciplinary team of engineers, designers, and innovators who share a common goal: to revolutionize the footwear industry. We value humility, teamwork, and pushing boundaries. With a flat hierarchy, your voice will always be heard, and you’ll have the chance to collaborate across the team—including with leadership.

Diversity

We celebrate diversity and are committed to creating an inclusive culture. Your background, age, race, gender, or beliefs don’t matter to us—what counts is your passion and the value you bring to the team.