Head of Sales Marketing DACH (m / f / d)

Stepstone is a leading online job board in Germany, dedicated to connecting job seekers with their ideal employment opportunities. As a major player in the German job market, we had a key role in facilitating millions of job placements across various sectors and industries.

We are proud to be part of The Stepstone Group, a global expert in job-tech platforms. Being part of a global team allows us to leverage cutting-edge technology, data, and industry expertise to enhance our services and continuously innovate our technology to meet the needs of the job market.

Join our team and you'll be responsible for a cluster of markets within EMEA B2B Marketing. Within this team, you will lead Sales Marketing Regional Leads, Sales Marketing Managers and Event Marketing Managers across at least 1-2 countries.

Working in the Sales Marketing department, you will lead a team that supports sales and service outcomes by developing marketing strategies focused on increasing conversion rates and reducing churn.

You will play a vital role as we reimagine the labour market to make it work for everybody.

Your responsibilities:

1. Develop and execute targeted sales marketing strategies for SMB, Reseller, and Enterprise segments for a specific region or across a cluster of regions.
2. Drive SMB conversion, reduce churn, and grow e-commerce revenue through focused campaigns.
3. Boost enterprise customer engagement with non-sales touchpoints and elevate brand consideration.
4. Implement a test-and-learn approach to customize sales pitches and ensure seamless access to key sales messaging and customer data for the sales teams.
5. Lead Account-Based Marketing (ABM) efforts for top enterprise accounts and strengthen reseller partnerships with media agencies.
6. Establish a new event strategy and focus on most relevant accounts with dedicated customer events.

Your qualifications:

1. Completed studies in areas such as Economics, Marketing, Business Management, Business Administration and Sales Management.
2. 5+ Years of experience in B2B Sales Marketing, sales enablement, or go-to-market execution in an international environment.
3. Expertise in developing data-driven marketing strategies that drive conversion and engagement.
4. Proven leadership experience of at least 4+ years.
5. Business fluent in German and English, additional regional languages are a plus.

We're a community here that cares as much about your life outside work as how you feel when you're with us. Because your job shouldn't take over your life, it should enrich it. Here are some of the benefits we offer:

• 30 Days of holidays + 1 Cultural Heritage Day + 2 Extra days for Christmas and New Year's Eve
• Hybrid Working Model
• Company Pension Scheme
• 24/7 Employee Assistance Program
• Life Assurance Cover
• Job Bike
• Discounted Parking or Job Ticket
• In-house Gym
• In-house Barista
• And you can bring your dog to the office

Our commitment:

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.