Head of Product - MarTech (w/m/d)

Verve; Dortmund; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Allianz Pension Scheme

Mobility budget

Internet allowance

Daycare subsidy

Urban Sports Club membership

Training budget

Language classes

Vacation + Wellness days

Job summary

Verve, including Acardo, is expanding its leadership team in Dortmund and seeks Head of Product to drive shopper activation solutions. You will translate business goals into a concrete product roadmap and own the lifecycle from concept to launch.

You will bridge leadership and development, guide agile teams, engage with retailers and brands, and define KPIs and OKRs using data to steer decisions. This hybrid role requires English and German proficiency and offers a competitive package, pension,

Qualifications

• 5+ years in senior product management with digital products.
• Strong technical fluency; comfortable discussing APIs and data structures.
• Excellent communication and translation skills; board-level to engineer.
• Deep Agile & Scrum expertise and product backlog leadership.
• Data-driven decision-making and KPI/OKR discipline.
• Fluent in English and German.

Responsibilities

• Develop, own, and communicate the product vision and roadmap.
• Translate strategic goals into a prioritized product backlog and user stories.
• Bridge leadership and development; represent teams in leadership meetings.
• Lead cross-functional execution with agile teams and stakeholders.
• Define and track KPIs/OKRs; identify new product opportunities via data.
• Foster a culture of innovation, collaboration, and delivery.

Skills

Product leadership

MarTech/AdTech

Agile & Scrum

Data-driven

English & German

Stakeholder management

Tools

APIs

Job description

Who We Are

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at www.verve.com.Acardo (part of Verve) is one of Germany's leading MarTech specialists for consumer activation. We connect major brands like Unilever, Nestlé, and Mars with top retailers like EDEKA, Kaufland, and REWE through our innovative couponing and sales promotion solutions. Our technology, from cashback apps and checkout couponing to our powerful "Promotion Hub", is integrated into over 30,000 retail locations, influencing purchasing decisions and driving measurable sales.As part of the Verve, we are expanding our reach and integrating our solutions into a global advertising and retail media platform and looking for a Head of Product to lead our product vision and execute a roadmap that defines the future of shopper activation. In this role you will be the central bridge between our company's leadership and our agile development teams, converting high-level business goals into a clear, actionable product roadmap and owning the product lifecycle from concept to launch. This is a critical leadership role for a technical, data-driven, and collaborative individual who thrives on execution.This is a hybrid position with three days per week in our Dortmund office.

What You Will Do

• Strategic Product Vision & Roadmap:Develop, own, and communicate the product vision and strategy for Retail Media’s suite of consumer activation products (e.g., Promotion Hub, eCouponing, Check-out Couponing)
• Translate the strategic goals set by senior leadership and the Retail Media CPO into a prioritized product roadmap, detailed user stories, and clear technical requirements
• Bridge Leadership and Development:Act as the primary product evangelist, ensuring the development, UX/UI, and engineering teams have a deep understanding of the "why" behind the "what"Represent the development teams in C-level and leadership meetings, providing clear updates on progress, articulating technical challenges, and managing expectations
• Cross-Functional Execution:Lead and collaborate with agile development teams, guiding them through sprints, backlog grooming, and release planningWork closely with Key Account Management, Sales and Marketing leaders to understand client needs (both retailers and CPG brands) and market demands
• Data-Driven Leadership:Define and track key product metrics (KPIs and OKRs) to measure success, user engagement and campaign effectivenessUtilize data from our extensive retail and consumer network to identify new product opportunities and improvements
• Team & Stakeholder Management:Foster a culture of innovation, collaboration, and continuous improvement within the product and tech teamsManage and prioritize the needs of multiple stakeholders, from internal engineers to major external retail partners

Job Requirements

• Proven Product Leadership: 5+ years of experience in a senior product management role (e.g., Senior Product Manager, Head of Product, Product Lead), with a track record of launching successful digital products.
• Technical Fluency: A strong technical background, ideally with experience in MarTech, AdTech, FinTech, or Retail Tech. You must be comfortable discussing APIs, data structures, and POS integrations with engineers.
• The "Bridge" Personality: You have exceptional communication and translation skills. You can confidently present a high-level strategy to the board in the morning and dive into technical acceptance criteria with an engineer in the afternoon.
• Agile & Scrum Master: Deep expertise in agile methodologies. You know how to run an effective product backlog and work within a sprint-based environment.
• Data-Obsessed: You are analytical by nature and base your decisions on data, not just intuition.
• Collaborative & Proactive: You are a natural leader who takes ownership, builds consensus, and is passionate about building great products with a great team.
• Language: Since we are an international team, fluency in English and German is required.

What We Offer

• Support your long-term financial security with our Allianz Corporate Pension Scheme Pick what matters most to you in our Personalized Benefits Platform, with a budget of €100/month: mobility support (BVG/HVV), internet allowance, daycare subsidy, Urban Sports Club membership, personal development, and shopping vouchers
• Support your mental well-being with our Nilo Health Workplace Mental Health Solution
• Boost your professional knowledge with our annual training budget & internal webinars, and level up your language skills through our German/English classes
• Recharge with 27 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays and even more reasons to join us!

Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.