Head of Product Marketing

Veriff; Deutschland; Remote; EUR 196,000 - 222,000; Full time

Benefits offered by this job

Flexibility to work from home

Stock options

Extra recharge days

Medical, dental, and vision insurance

Learning and Development budget

Sabbatical after 5 years

Job summary

Veriff seeks a Head of Product Marketing to own positioning, messaging, and go-to-market across key segments in the United States. The role partners with Sales and Product to translate Veriff’s identity, security, and trust platform differentiators into compelling buyer stories that accelerate growth and win deals.

You’ll lead a lean PMM team, drive vertical narratives for Financial Services, Marketplaces, and Resellers, and own product launches from positioning through market activation.

Qualifications

• 10+ years of product marketing leadership in B2B SaaS.
• Deep expertise in positioning and messaging.
• Track record in sales enablement delivering revenue impact.
• Experience building competitive intelligence programs.
• Strong vertical/segment GTM experience.
• Identity, security, fintech space is a plus.
• Exceptional writing and communication skills.
• Proven ability to partner with Sales and Product.

Responsibilities

• Own messaging architecture from company narrative to product and ICPs.
• Translate technical differentiation into buyer-facing value.
• Ensure consistency across sales conversations, content, and market communications.
• Define ICPs, personas, and jobs-to-be-done.
• Own sales enablement strategy and output to improve win rates.
• Build core pitch, vertical narratives, competitive positioning, and objection handling.
• Partner with Sales leadership to align on priorities and improve field tools.
• Drive adoption through training and onboarding.
• Own competitive strategy and track win/loss dynamics.
• Translate insights into guidance for Sales and updates to positioning.
• Own GTM for key segments: Financial Services, Marketplaces, and Resellers.
• Create vertical narratives with buyer, problem, solution, proof points.
• Ensure vertical strategies are activated across campaigns and motions.
• Own GTM for product launches and major releases.
• Collaborate with Product on packaging, pricing input, and sales readiness.
• Define success metrics and feed learnings into future launches.

Skills

Leadership

Positioning

Messaging

Sales enablement

Competitive intelligence

Vertical GTM

Product launch

B2B SaaS

Job description

Location: United States

Veriff is the trust infrastructure platform for the world’s most innovative companies, and we need the market to understand exactly why that matters and why it matters with us rather than anyone else. The Head of Product Marketing will own that answer.

This is a high-impact role at a pivotal moment: a vertical go-to-market motion is being built, and the company is sharpening its focus on segment-driven growth. Product Marketing sits at the center of it all and owns positioning, enabling Sales, shaping vertical strategy, and driving how our products go to market.

This is a build-and-elevate role. You will bring structure, clarity, and commercial impact to a function that is critical to Veriff’s next stage of growth.

Reporting to the CMO, you will lead a lean PMM team and operate as a true partner to Sales and Product. You will turn Veriff’s technical differentiation into clear, compelling stories that win deals, accelerate pipeline, and strengthen our position in the market.

You’ll help us protect honest people online by:

Positioning & Messaging

• Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels
• Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers
• Ensure consistency across sales conversations, content, and market-facing communications
• Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing

Sales Enablement

• Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity
• Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling
• Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field
• Drive adoption through training, onboarding, and tight feedback loops

Competitive Intelligence

• Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics
• Translate insights into clear, actionable guidance for Sales and updates to positioning
• Stay ahead of category shifts across identity, fraud, and trust infrastructure

Vertical & Segment GTM

• Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers
• Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation
• Ensure vertical strategies are activated consistently across campaigns, content, and sales motions

Product Launch & GTM Execution

• Own GTM for product launches and major releases from positioning through market activation
• Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness
• Define success metrics and feed learnings back into future launches and product strategy

You are the right future Veriffian for the job if you have:

• 10+ years in product marketing within B2B SaaS, including leadership experience
• Deep expertise in positioning and messaging. You’ve built it from the ground up and validated it in market
• A track record of sales enablement that drove measurable impact on deals and revenue
• Experience building competitive intelligence programs that influence strategy and sales behavior
• Strong vertical or segment GTM experience
• Experience in identity, security, fintech, or related space is a plus
• Exceptional writing and communication skills with a high bar for quality
• Proven ability to operate as a true partner to Sales and Product

Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, Brazil, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.

Compensation:

The base salary for this role is $220,000 - $250,000 per year + Commission. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law

When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include…

• Flexibility to work from home
• Stock options that ensure your share in our success
• Extra recharge days on top of your annual vacation
• Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
• Learning and Development and Health and Sports budget that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!

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