Head of Pricing & Monetization Germany (f/m/d)

immowelt; Berlin; Vor Ort; EUR 140.000 - 190.000; Vollzeit

Zusammenfassung

Immowelt, a leading European real estate marketplace, seeks a Head of Pricing & Monetization in Germany. You will own end-to-end monetization strategy across subscriptions, dynamic pricing, add-ons and data products, driving value, protecting churn, and maximizing profit.

You will build a 12–36 month roadmap, define pricing tiers, run experiments, partner with Product, Data Science, Sales and Finance, and lead pricing governance to unlock revenue growth.

Qualifikationen

• More than 5 years of pricing, monetization, or revenue strategy experience.
• Deep expertise in dynamic pricing, value-based pricing, segmentation, experimentation, and modelling.
• Proven experience owning monetization in a high-inventory, high-liquidity marketplace environment.
• Strong background working cross-functionally with Product, Data Science, Sales, and Finance.
• Experience developing and scaling subscription models and add-on monetization.
• Clear track record of revenue uplift, churn reduction, and pricing innovation.
• Fluent in German and English; European or multi-country context preferred.

Aufgaben

• Build a 12–36 month monetization roadmap aligned with Germany’s strategy and Group pricing architecture.
• Oversee pricing performance KPIs: ARPA, MRR growth, net retention, churn, margin impact.
• Develop dynamic pricing models leveraging liquidity, demand, inventory depth, and customer cohort behavior.
• Define clear tiering, bundling, segmentation, and value-based pricing across agency, developer, and pro customer types.
• Identify weak spots in the portfolio and design corrective monetization plays to unlock underpenetrated segments.
• Lead evolution of subscription models, ensuring balance of predictability and scalability.
• Partner with Product & Data Science to refine feature- vs. usage-based monetization, lead scoring, and pricing signals.
• Own pricing governance for new business lines, add-ons, premium visibility, data products, and media services.
• Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).
• Monitor customer cohorts and predict churn risk, integrating early-warning pricing triggers.
• Translate insights into rapid iterations of pricing, packaging, and promotions.
• Partner with Sales leadership to ensure pricing lands clearly and credibly.
• Develop playbooks, calculators, objection-handling, and dashboards.
• Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
• Act as the German advocate in Group pricing councils.
• Run monthly Pricing reviews with leadership stakeholders to track impact.
• Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception.

Kenntnisse

Pricing strategy

Monetization

Revenue modeling

Cross-functional collaboration

Subscription monetization

A/B testing

German language

English language

Jobbeschreibung

ABOUT AVIV & IMMOWELT

Immowelt is one of Europe’s leading real estate marketplaces and one of the flagship consumer platforms of AVIV Group — Europe’s largest real estate technology company, backed by KKR. With over 10M+ monthly users, 1M+ active listings, and unmatched data assets across agencies, developers, and consumers, Immowelt sits at the heart of Europe’s most ambitious real estate digital transformation.

Our mission is bold and simple: Unlock everyone’s perfect place. Pricing is a critical strategic lever in AVIV’s 2030 ambition, shaping how we monetize value, deepen customer loyalty, and create sustainable growth across a rapidly evolving market.

MISSION OF THE ROLE

The Head of Pricing & Monetization (f/m/d) will be the end-to-end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for profitable, scalable, and sustainable pricing, ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.

THE MISSION IS TO:

• Create a holistic monetization strategy covering both areas where Immowelt leads the market and areas where it is structurally weaker.
• Design, test, and scale data-driven pricing models that reflect liquidity, demand, segment value, and customer economics.
• Drive continual optimization through experimentation, behavioral insights, and commercial performance data.
• Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.

KEY RESPONSIBILITIES

PRICING STRATEGY & P&L IMPACT

• Build a 12–36 month monetization roadmap aligned with Germany’s strategy and Group pricing architecture.
• Oversee the pricing performance KPIs: ARPA, MRR growth, net retention, churn, margin impact.
• Develop dynamic pricing models leveraging liquidity, demand, inventory depth, and customer cohort behavior.
• Define clear tiering, bundling, segmentation, and value-based pricing across agency, developer, and pro customer types.
• Identify weak spots in the portfolio and design corrective monetization plays to unlock underpenetrated segments.

SUBSCRIPTION & MARKETPLACE MODEL OPTIMIZATION

• Lead evolution of subscription models, ensuring optimal balance of predictability for customers and scalability for Immowelt.
• Partner with Product & Data Science to refine feature- vs. usage-based monetization, lead scoring, and pricing signals.
• Own pricing governance for new business lines, add-ons, premium visibility, data products, and media services.

EXPERIMENTATION, INSIGHTS & CONTINUOUS IMPROVEMENT

• Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).
• Monitor customer cohorts and predict churn risk, integrating early-warning pricing triggers.
• Translate insights into rapid iterations of pricing, packaging, and promotions.

CROSS-FUNCTIONAL LEADERSHIP & COMMERCIAL ENABLEMENT

• Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
• Develop playbooks, calculators, objection-handling, and performance dashboards.
• Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
• Act as the German advocate in Group pricing councils, influencing platform-wide monetization evolution.

GOVERNANCE & ALIGNMENT

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
• Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception.

SUCCESS METRICS

• ARPA growth & Net New MRR
• Net Revenue Retention (NRR) & gross churn
• Pricing adoption & mix across segments
• Elasticity-driven revenue uplift and experiment win rate
• Customer value perception (NPS, price-fairness metrics)
• Success rate of new monetization launches

CANDIDATE PROFILE: THE PRICING LEADER WE NEED

EXPERIENCE

• More than 5 years of pricing, monetization, or revenue strategy experience in classifieds, marketplaces, SaaS, or subscription businesses.
• Deep expertise in dynamic pricing, value-based pricing, segmentation, experimentation, and modelling.
• Proven experience owning monetization in a high-inventory, high-liquidity marketplace environment.
• Strong background working cross-functionally with Product, Data Science, Sales, and Finance.
• Experience developing and scaling subscription models and add-on monetization.
• Clear track record of revenue uplift, churn reduction, and pricing innovation.
• Fluent in German and English; experience in European or multi-country contexts preferred.

SKILLS & LEADERSHIP DNA

• Strategic systems thinker with ability to connect customer behavior, product value, and revenue outcomes.
• Strong analytical and modelling skills; fluent with both quantitative rigor and …