Head of Marketing NES (m/w/x)

Stadt Ochsenhausen; Oberkochen; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading medical technology company seeks a Marketing Manager for neuro/spine surgery workflows. This role involves developing a marketing framework, launching products, and creating multi-channel campaigns. Ideal candidates will have a degree in marketing or medicine, experience in medical markets, and be fluent in English and preferably German. Opportunities to travel for trade shows and collaborate with diverse teams are integral to this position.

Qualifikationen

• Solid work experience in marketing or customer-facing roles within medical markets.
• Deep understanding of B2B or medical marketing environments.
• First leadership experience and strong team and relationship orientation.
• Innovative open mindset, eager to advance from traditional to next-generation marketing approaches.
• Pragmatic executor with high work standards and willingness to travel up to 30%.

Aufgaben

• Develop and implement a comprehensive and holistic marketing framework for neuro/spine surgery workflows.
• Create and oversee the execution of an annual strategic marketing plan.
• Launch new products and workflows across different markets and customer segments.
• Develop and implement a clinical marketing strategy.
• Design innovative multi-channel campaigns targeting healthcare professionals and beyond.
• Manage content creation and coordinate with external agencies.
• Define clear marketing KPIs, measure success, and foster cross-sector and cross-SBU collaboration.

Kenntnisse

Marketing

B2B

Leadership

Strategy Development

Content Creation

Analytical Skills

Fluency in English

Fluency in German

Ausbildung

Academic degree in marketing, medicine, management or business administration

MBA (ideally)

Jobbeschreibung

Seeing beyond - future of medical technology
For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve people's vision at every stage of their lives. In microsurgery, our solutions enable targeted interventions on diseased tissue so that small and sensitive organs continue to function optimally.
Medical technology from ZEISS supports medical professionals in improving the lives of patients worldwide. The fact that our actions have a direct impact on people's well-being is what drives us every day.

Your Role

• Develop and implement a comprehensive and holistic marketing framework for neuro/spine surgery workflows
• Create and oversee the execution of an annual strategic marketing plan
• Launch new products and workflows across different markets and customer segments
• Develop and implement a clinical marketing strategy
• Design innovative multi-channel campaigns targeting healthcare professionals and beyond
• Manage content creation and coordinate with external agencies
• Define clear marketing KPIs, measure success, and foster cross-sector and cross-SBU collaboration

Your Profile

• Academic degree in marketing, medicine, management or business administration, ideally complemented by an MBA
• Solid work experience in marketing or customer-facing roles within medical markets
• Deep understanding of B2B or medical marketing environments
• First leadership experience and strong team and relationship orientation
• Innovative open mindset, eager to advance from traditional to next-generation marketing approaches
• Pragmatic executor with high work standards and willingness to travel up to 30% for international trade shows and customer visits
• Fluent in English, both written and spoken; fluency in German is a strong advantage

Your ZEISS Recruiting Team:
Sabrina Rieker