Head of Marketing - Ireland mfx

Alumni Network; Berlin; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An ambitious and fast-growing company is seeking a performance-oriented Head of Marketing to lead their marketing team. In this 12-month contract role, you will drive marketing activities and market growth, ensuring efficient channel mix and compelling brand messaging. Collaborating closely with local and global teams, you will oversee budgets, monitor performance, and develop innovative marketing strategies. Join a dynamic environment where your contributions will significantly impact customer acquisition and retention. If you thrive in a data-driven culture and are passionate about marketing, this opportunity is perfect for you.

Leistungen

70% off HelloFresh boxes

Company pension scheme

Gym membership or wellness allowance

Work from home budget

Private medical insurance

Mental health support

Dog-friendly office

Snacks, coffee, and drinks

Cycle-to-work scheme

Team activities and offsite trips

Qualifikationen

• Extensive experience in online and offline marketing, including CRM and brand management.
• Confident communicator with a data-driven approach to marketing.

Aufgaben

• Lead and motivate the marketing team to drive growth and brand impact.
• Implement the annual marketing plan in coordination with global teams.

Kenntnisse

Digital Marketing

Performance Marketing

B2B Sales

Customer Acquisition

Multichannel Marketing

Team Management

Public Speaking

Lead Generation

Jobbeschreibung

Job Description: Head of Marketing - Dublin

For our ambitious, fast-growing team in Dublin, we are seeking a performance-oriented and brand-experienced Head of Marketing. You will lead marketing activities and market growth for HelloFresh Ireland.

This is a 12-month contract role.

Reporting to the Ireland CEO, you will lead a small marketing team responsible for delivering all marketing efforts to drive business growth in Ireland. You will collaborate closely with the Ireland team and the global HelloFresh organization for operational, tech, and business support functions.

Leading a team of four, you will work with the Brand & MarComm Manager, Offline Growth Manager, Retention & Analytics Manager, and Junior Online Growth & Analytics Manager to develop and execute performance-driven yearly marketing plans. Your goal is to ensure an efficient marketing channel mix, a clearly defined value proposition, and a compelling brand to support customer acquisition and retention both online and offline.

We value diverse experiences and believe many paths can lead to success. Even if you don't meet all the criteria, if you think you'd thrive in this role, we encourage you to apply.

Key Responsibilities

• Lead and motivate the Ireland marketing team to drive growth and brand impact.
• Participate in shaping the office culture alongside Product and Operations leads, providing support and guidance to the broader Ireland team.
• Partner with local Product and Operations teams to enhance customer experience and leverage the product roadmap for growth and retention.
• Implement the annual marketing plan in coordination with global teams, ensuring performance efficiency and strategic alignment.
• Manage marketing budgets, collaborating with local and global channel owners to maximize value and align with business objectives.
• Support the Ireland marketing team to prioritize initiatives that maximize market growth.
• Ensure consistent brand messaging across all marketing assets, bridging growth and brand teams.
• Monitor and report marketing performance, analyzing root causes of variances and adjusting strategies accordingly.
• Drive growth through data-driven analysis of brand KPIs.
• Collaborate with stakeholders to support marketing initiatives, scoping opportunities, and managing deliverables and timelines.
• Develop innovative marketing approaches with a test-and-learn mindset, following up on hypotheses and results.
• Be a culture ambassador, exemplifying the HelloFresh DNA.

Qualifications

• Performance-driven professional with extensive experience in online and offline marketing, including CRM, referral, ATL, and brand management.
• Confident communicator capable of demonstrating marketing value within a data-driven, tech-focused culture.
• Skilled in leveraging customer insights for strategic initiatives.
• Experience developing local marketing within a global framework.
• Preferably experienced in leading small teams.
• Structured, methodical approach to work.
• Fluent in English and familiar with Irish culture.

What We Offer

Join one of Europe's fastest-growing tech companies during an exciting expansion phase and enjoy benefits such as:

• 70% off HelloFresh boxes
• Company pension scheme
• Gym membership or wellness allowance
• Work from home budget
• Private medical insurance
• Mental health support, including Headspace membership
• Dog-friendly office environment
• Snacks, coffee, and drinks in the office
• Cycle-to-work scheme
• Group life assurance
• Team activities and offsite trips

Location: 16 Sir John Rogerson's Quay, Dublin, D02 DH34

Hybrid Working Policy

We offer flexible hybrid working arrangements. Please consult with your recruiter for details regarding eligibility and application to this role.

About HelloFresh

HelloFresh aims to revolutionize the way people eat. Founded in 2011 in Berlin, we are now the world's leading meal kit provider, delivering to over 4.2 million households across 15 countries.

With over 15,000 employees from more than 70 nationalities, we foster a diverse and dynamic environment that encourages innovation and swift action.

We invite you to make an immediate impact and grow your career with us.

Application Process

Please submit your complete application, including salary expectations and earliest start date. Our team will review your application and respond within five business days.

HelloFresh is committed to equal employment opportunity and providing accommodations for candidates with disabilities. For assistance during the application process, please contact us at the provided email addresses.

Required Experience

Director level

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SaaS, Growth Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation