Head of Marketing - Growth Focus (Cologne Based)

Rapid Pioneers; Köln; Vor Ort; Vertraulich; Vollzeit

Zusammenfassung

A leading HealthTech startup in Köln is seeking a Global Head of Marketing to drive all marketing aspects, focusing on growth and customer acquisition. The ideal candidate will bring 6+ years of experience in DTC marketing with strong skills in performance optimization. This role offers significant impact on company direction and requires an entrepreneurial mindset. Join a mission-driven team to help revolutionize hair restoration.

Qualifikationen

• 6+ years scaling growth marketing for DTC health, wellness, or beauty brands.
• Proven mastery of performance channels; hands-on with various ad and e-commerce tools.
• Entrepreneurial mindset and passion for wellness innovation.

Aufgaben

• Set and execute the growth roadmap across multiple channels.
• Own multi-channel budgets and optimize campaigns.
• Design CRM journeys that maximize conversion and loyalty.
• Position the company as a leader in hair-regrowth technology through storytelling.
• Oversee content strategy and community programs.

Kenntnisse

Growth marketing for DTC health brands

Performance channels optimization

Data-driven decision making

Leadership and team management

Excellent communication skills

Tools

Meta Ads

Google Ads

GA4

Klaviyo

Shopify

Jobbeschreibung

Overview

You’ll be joining a fast-growing European HealthTech startup that’s revolutionizing hair restoration through cutting-edge, drug-free technology. With strong early traction, proven clinical results, and an ambitious roadmap ahead, this is an exciting time to join a mission-driven team pushing the boundaries of science and innovation to help millions regain their confidence.

The Role

As our Global Head of Marketing (with a strong Growth Focus), you will be the strategic and operational leader driving all aspects of marketing. You will oversee customer acquisition, lifecycle management, content strategy, community engagement, and brand positioning. Reporting directly to the CEO, this role offers high visibility and significant impact on revenue growth and company direction.

You will initially work closely with a lean team and will be responsible for building and scaling the marketing organization as we grow.

Responsibilities

• Growth Strategy & KPIs – Set and execute the end‑to‑end growth roadmap across paid, owned, earned, and partnership channels; define and track CAC, ROAS, LTV, and retention targets.

• Performance Marketing – Own multi‑channel budgets (Google, Meta, TikTok, influencer/affiliate) and optimize campaigns through rigorous testing.

• Lifecycle & CRM – Design segmentation, personalization, and automation journeys that maximize conversion, engagement, and loyalty.

• Brand & Storytelling – Position the company as the category‑defining leader in hair‑regrowth technology through compelling, customer‑centric narratives.

• Content & Community – Oversee content strategy, UGC, creator collaborations, and community programs to drive advocacy and organic growth.

• Data & Insights – Build a robust analytics framework, translate insights into action, and present results to leadership and the board.

• Team Leadership – Hire, mentor, and inspire a diverse, high‑performing marketing team; foster a culture of experimentation and continuous learning.

• Budget Ownership – Allocate resources for maximum ROI while maintaining agility to seize new opportunities.

Qualifications

• 6 + years scaling growth marketing for DTC health, wellness, or beauty brands—ideally physical products.

• Proven mastery of performance channels and funnel optimization; hands‑on with Meta Ads, Google Ads, GA4, Klaviyo (or similar), and major e‑commerce platforms (Shopify/WooCommerce).

• Strong command of CRO, A/B testing, subscription, and retention mechanics.

• Data‑driven yet customer‑obsessed; comfortable turning insights into bold creative bets.

• Leadership track record: recruiting, coaching, and scaling cross‑functional teams in fast‑paced environments.

• Excellent communication skills with experience presenting to senior leadership and investors.

• Entrepreneurial mindset, bias for action, and passion for science‑backed wellness innovation.