Head of Marketing Germany (m / w / d)

SD Worx; Dreieich; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading European provider of Payroll & HR services seeks a Head of Marketing for Germany. This role involves defining and executing a comprehensive marketing strategy to drive lead generation and sales growth while leading a dynamic team. Successful candidates will have significant B2B marketing experience, strong team management skills, and a proven track record in operational roles. Flexible working arrangements, substantial vacation days, and growth opportunities are offered.

Leistungen

Flexible working hours

30 days vacation plus extra days off

Free language courses

Annual bonus

Company health insurance

Company pension plan

Bicycle leasing

Corporate benefits with discounts

Workation in the EU

Referral program

Learning opportunities

Qualifikationen

• Proven experience in a senior marketing role with operational focus.
• Significant B2B marketing experience including strategy and budgeting.
• Ability to lead and manage a dynamic marketing team.

Aufgaben

• Develop and execute the marketing strategy to meet lead generation targets.
• Lead a team of marketing specialists, fostering their development.
• Monitor and report on campaign performance and KPIs.

Kenntnisse

B2B marketing

Team management

Digital marketing strategy

Lead generation

Budget management

Data analysis

Ausbildung

Bachelor's degree or higher in Marketing or related field

Jobbeschreibung

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices in Europe and Mauritius. Our goal? We bring people solutions to life and turn HR into a value source for our clients and their people.

Our people solutions span the entire employee journey, from salary payment to attracting, rewarding, and developing talent.Are you ready to join us?

The Role :

Head of Marketing Germany at SD Worx is a dynamic, hands-on team management position that focuses on defining an impactful B2B marketing strategy and on executing it, together with the dedicated marketing team. This role demands a blend of creativity and analytical prowess, aimed at developing and implementing robust marketing strategies that align with the company's goals.

The successful candidate will be responsible for defining the marketing strategy and plan and leading the team to deliver on lead generation targets to achieve sales growth and reputation build. As a vital link between the marketing and sales teams, the Head of Marketing will ensure seamless collaboration and contribute significantly to the sales funnel through effective marketing initiatives.

Your Responsibilities :

• Develop and execute comprehensive marketing strategy and meet agreed pipeline targets and deliver on direct and partner growth expectations
• Lead and manage a team of marketing specialists, fostering team growth and development
• Own and lead the direction of the digital marketing strategy
• Manage the country marketing budget with a focus on ROI and ROAS
• Establish and maintain third party and strategic partnerships
• Align regional marketing efforts with sales and SDR teams to maximise lead generation & conversion and sales support
• Direct communication and support for the German Country Leader
• Uphold brand integrity across all marketing communications including PR, comms and content
• Organise and oversee all sponsored and SD Worx owned events
• Collaborate with key stakeholders in field and central teams to align on marketing strategies and plans
• Monitor, analyse, and report on campaign performance and KPIs, adjusting strategies as needed

Your Profile :

• Proven experience in a similar senior marketing role, with a focus on operational aspects.
• Significant experience of B2B marketing in a senior position including formulation of strategy, planning, budgeting and measuring success
• Proven ability to manage a dynamic team of marketing professionals with wide ranging experience and skills
• Proven experience working with sales teams and supporting programs to drive brand awareness and to generate high quality leads
• Ability to demonstrate track record of success in all key areas of responsibility
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
• Ability to consistently produce results on time and within budget
• Ability to align tactical plans with strategies
• Inbound marketing strategy / execution experience
• Experience of working in the technology sector
• Fluent in German and English
• What do we have to offer?
• A dynamic environment : flexible working hours and working from home – everything is negotiable!
• 30 days of vacation per year plus Christmas Eve and New Year's Eve as additional days off
• Free language courses (during your working hours)
• Annual bonus
• Company health insurance with an additional annual health package worth €600
• Company pension plan
• Bicycle leasing through Job Rad
• Corporate benefits with discounts and benefits from over 800 top brand suppliers
• Workation : possibility to work from any SD Worx location (4 weeks per year, EU only)
• Referral program
• Learning opportunities : through an individual development plan and professional training
• Career growth : whether you want to become more of an expert in your field or want to expand your knowledge more horizontally, there is always room to grow within SD Worx!

From many places, we work as one, moving from better to best together.

SD Worx embraces diversity in the workplace. Diversity brings inspiration and innovation to our company. We particularly welcome applications from qualified talent, regardless of origin, nationality, gender, skin color, ethnic and social background, religion, age, disability, sexual orientation, or stage of life.