Head of Marketing (f/m/d)

Tilla; Köln; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Tilla, an innovative SaaS startup focused on maritime workforce management, seeks a Head of Marketing. This role is crucial for shaping the marketing strategy, brand identity, and driving demand generation efforts. Ideal candidates will possess significant B2B SaaS marketing experience and thrive in a startup culture.

Leistungen

Competitive compensation package

Direct access to founders

Flexible working environment

Unique opportunities in maritime sector

Qualifikationen

• 5+ years of marketing experience in a senior or lead role in B2B SaaS.
• Experience in startup environments building marketing functions.
• Fluency in English with excellent communication skills.

Aufgaben

• Define and execute scalable marketing strategy aligned with company goals.
• Craft positioning and messaging for target audiences.
• Lead demand generation campaigns to support pipeline growth.

Kenntnisse

Strategic Thinking

Content Marketing

Copywriting

Collaboration

Jobbeschreibung

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We are a growing SaaS start-up with an international team that brings maritime workforce management into the 21st century! Backed by strong investor support and with a growing base of paying customers, we’re passionate about solving overlooked problems in the maritime industry.

Over 90% of global trade depends on ships, and the 2 million mission-critical seafarers who operate them spend months at sea to keep our economy running. At Tilla, we’re dedicated to improving their lives and the processes that support them. Our platform eliminates inefficiencies in crew logistics, streamlining collaboration between operators and seafarers. By doing so, we make crew operations more humane and efficient.

The Role

We’re looking for a Head of Marketing to build and lead the marketing function at Tilla. This is a foundational role with the opportunity to shape our brand, messaging, and go-to-market strategy from the ground up.

As a key member of the leadership team, you’ll work closely with the founders, sales, and product to define how we communicate our value to the world. You’ll drive marketing strategy, execution, and performance across multiple channels with a strong focus on demand generation, product marketing, and brand positioning in a complex B2B SaaS space.

You’ll be our first marketing hire and will start as an individual contributor—developing campaigns, content, and messaging—while also laying the groundwork to scale the team over time.

What You’ll Do

• Define and execute a scalable marketing strategy aligned with company goals, as well as defining and managing the external and internal resources required to execute your plans
• Craft clear, compelling positioning and messaging that resonates with our target audiences
• Build and manage Tilla’s presence across owned and earned channels (website, content, PR, social, etc.
• Lead demand generation campaigns to support pipeline and revenue growth
• Create and manage content (case studies, blog posts, newsletters, white papers, etc.)
• Support our presence at industry events, conferences, and customer communities
• Establish core marketing metrics and build reporting processes to measure ROI
• Collaborate closely with product and sales to ensure message-market fit and campaign effectiveness
• Shape and evolve our brand identity and tone of voice
  
  

You Should Have

• 5+ years of marketing experience, including in a senior or lead role in B2B SaaS
• Experience building marketing functions from the ground up in a startup or high-growth environment
• Strong strategic thinking, balanced with hands-on execution skills
• Deep understanding of modern demand generation, content marketing, and lead funnel strategy
• Excellent copywriting, storytelling, and communication skills
• Experience working in complex problem spaces or industries with niche customer segments
• A collaborative mindset and proven ability to work cross-functionally with product and sales teams
• Fluency in English
  
  

Bonus Points

• Experience marketing to maritime / HR personas
• Background in maritime, logistics, or workforce tech
  
  

Why Join Tilla

• Competitive compensation package
• A high-impact leadership role at an early-stage, mission-driven startup
• Direct access to founders and influence on company strategy
• A unique opportunity to shape marketing in a sector with global impact
• A supportive and flexible working environment (remote or in Berlin)
• A ride on one of our client ships when they’re near you
• Access to an extensive network of startup, maritime, and consulting veterans

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