Head of Marketing (f/m/d)

TN Germany; Berlin; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a Head of Marketing to lead their dynamic team in reshaping the future of global trade. This role involves defining and executing a comprehensive marketing strategy, managing various channels, and fostering a creative culture. The ideal candidate will have extensive B2B marketing experience, strong leadership skills, and a passion for driving impactful initiatives. Join a forward-thinking company that values creativity, collaboration, and sustainability, while making a significant impact in the logistics industry.

Leistungen

Flexible Working Hours

Sustainability Team

Green Energy

Organic Food

Paperless Office

Inspiring Office Spaces

Team & Company Events

Peer Learning Program

Mentorship Program

Visa & Relocation Support

Qualifikationen

• 8+ years in B2B marketing with team management experience.
• Proven success in international marketing initiatives.

Aufgaben

• Define global marketing strategy to support business objectives.
• Inspire and lead a team of marketing professionals.

Kenntnisse

B2B Marketing

Team Management

Communication Skills

Analytical Skills

Content Creation

Market Analysis

Ausbildung

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Email Marketing Platforms

Social Media Management Tools

Content Management Systems

Jobbeschreibung

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Head of Marketing (f/m/d)

What if… your work empowered change in an industry that essentially impacts the prosperity of the entire world? Forto is in business to exactly do that – disrupt logistics! Simplifying global trade has been our mission from day one. Our exponentially growing team of technology and logistics experts forge ahead each day with the goal to deliver a highly transparent, frictionless and sustainable digital supply chain while chasing towards our moonshot goal of achieving climate neutral operations by 2025.

We are hard working and have a genuine interest to get things done because we love what we do. We are empaths thinking about others first and deeply committed to our team. We value an organized and autonomous working style, but also a positive and creative mindset.

Your role: Shaping the future of global trade

We are on a mission to simplify global trade and lead the industry into a more sustainable future. Forto’s marketing team plays a pivotal role in shaping our brand's narrative, strengthening Forto’s position as the industry disruptor, and driving strategic growth initiatives.

We are looking for an accomplished Head of Marketing to lead our team in executing marketing strategies that propel Forto to the forefront of digital freight forwarding. In this role, you will have the opportunity to inspire creativity, manage a talented team of marketers, and leverage your expertise to position Forto as a leader in the industry. If you're passionate about driving impactful marketing initiatives in a fast-paced environment and shaping the future of global trade, we want to hear from you.

“Please note that due to our target markets, this role requires fluency in both written and spoken English and German.”

You will:

1. Define, and execute a global marketing strategy to support Forto's business objectives.
2. Inspire, lead, and develop a team of talented marketing professionals, fostering a creative and collaborative culture.
3. Manage all marketing channels, including Forto’s website, social media platforms, email marketing, and event marketing.
4. Drive the creation of compelling content, including customer success stories, platform use cases, and collateral for product releases.
5. Collaborate closely with product and commercial leadership to develop and iterate on marketing activities driving customer reach.
6. Define a marketing plan to establish Forto as a thought leader in the digital freight forwarding industry.
7. Monitor market trends, competitor news, and industry developments to support strategic business and product decisions.
8. Design and execute campaigns for customer activation and retention across various channels, ensuring consistent messaging.
9. Set measurable goals and metrics for marketing performance, and ensure data-driven decision-making to inform future strategies and optimizations.
10. Develop state-of-the-art sales collateral and collaborate with sales enablement to equip sales teams with effective communication tools.
11. Manage relationships with external partners, agencies, and contractors to maximize marketing effectiveness.
12. Oversee the marketing budget, ensuring efficient allocation of resources to achieve desired outcomes.

What you bring:

1. 8+ years of impactful experience in B2B marketing, 3 years in team management roles.
2. Proven track record of success in overseeing international marketing initiatives
3. Visionary leader with strong communication and analytical skills.
4. Exceptional written and verbal communication skills, with the ability to create compelling marketing content.
5. Experience in collaborating with external contractors, agencies, and marketing partners.
6. Attention to detail with a commitment to maintaining high-quality deliverables.
7. Ability to thrive in a fast-paced environment, demonstrating a hands-on approach to achieving results.
8. Highly structured yet adaptable work style focused on maximizing impact in a dynamic setting.
9. Fluency in written and spoken English and German.

Forto is an internationally growing company

• Company language: English
• 17+ offices across Europe & Asia
• 800+ employees
• 30+ nationalities represented
• 2500+ customers

Watch more about us

Read more about us

Team:

• At our core, we are in love with progress and cannot cope with the standstill.
• We are constantly striving for ways to be even better tomorrow. We are facilitators, explorers, and visionaries.
• Forto provides a sense of belonging, where everyone has equal access to opportunities, career advancement, and recognition. It stands for a workplace where people from all walks of life, with diverse perspectives and experiences, can do their best work while being authentic. We encourage applications from all backgrounds, genders, ages, races, religions, and abilities.

Work Life:

• Experience a company culture where we work on eye level, with knowledge sharing and mentoring as daily practices.
• We love our work and tackling business challenges but also believe in the importance of maintaining a healthy balance with personal life. We offer flexible work setups to accommodate family, friends, and health.
• We have the freedom to work in a hybrid setup.

Company Offering:

• Sustainability Team
• Emission Offsetting
• Green Energy
• Organic Food
• Paperless Office
• Inspiring Office Spaces
• Flexible Working Hours
• Team & Company Events
• Hybrid Work
• Peer Learning Program
• Mentorship Program
• Leadership Training
• L&D Budget
• Best Onboarding Program
• Visa & Relocation Support
• Remote Onboarding
• Buddy Program

Team: Product Marketing

Department: Marketing

Location(s): Berlin