Head of Marketing & Communications

P&O Ferrymasters; Hamburg; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Head of Marketing & Communications to lead their marketing strategy and communications efforts. This pivotal role involves developing robust marketing campaigns to enhance brand awareness and drive lead generation. You will collaborate closely with various teams and external partners to ensure effective execution of marketing initiatives. The company fosters a supportive and innovative environment, offering opportunities for personal and professional growth. If you are passionate about marketing and ready to make a significant impact, this is the perfect opportunity for you.

Leistungen

Employee Assistance Scheme

Employee wellbeing programme

Training and development opportunities

Flexible working environment

Team events and parties

Qualifikationen

• 8-10 years of experience in marketing and communications.
• Proven track record in building and executing effective marketing strategies.
• Strong relationship building and communication skills.

Aufgaben

• Develop and execute marketing strategies aligned with business goals.
• Manage internal and external communications to enhance brand engagement.
• Oversee content marketing activities and ensure high-quality output.

Kenntnisse

Strategic Marketing

Brand Management

Digital Marketing

Content Creation

Stakeholder Management

Internal Communications

Project Management

SEO Optimization

Social Media Marketing

Analytical Skills

Ausbildung

Bachelor's Degree in Marketing or Communications

Master's Degree in Business or Marketing

Tools

Google Analytics

CRM Software

SEO Tools

Social Media Platforms

Jobbeschreibung

As a Head of Marketing & Communications you will take overall responsibility for developing the marketing strategy (in alignment with sales & product) and rolling that out either through inhouse resources or through external marketing agencies. The Head of Marketing & Communications will be driving forward marketing campaigns to build brand awareness, drive leads and support different key functions within the organization.

Next to that the Head of Marketing & Communications will take ownership for our communications plan and work to drive brand relevance, consistency and engagement across all touchpoints. You will plan and execute a wide variety of internal and external communications activities, and work closely with different teams across the organization and external agencies.

Head of Marketing & Communications

Location: Hamburg, Germany

Hours per week: Full time

Key responsibilities:

• Turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
• You have full ownership over our communications strategy and deliver campaigns that drive brand, reputational and commercial growth.
• Internal communication; be responsible for employment engagement and internal communications as well as working closely with C-Suite on their communications towards the organization and outside world.
• Take full ownership for our brand refresh and work to develop a suite of multimedia content to target our audience.
• Being responsible for the output and performance of our content and digital marketing partner.
• Work collaboratively with a variety of stakeholders across C-Suite, sales and product management to ensure there is buy in and understanding about future marketing campaigns.
• Support the sales team with collateral and content to help them convert more prospects.
• Utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
• Oversee the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
• Oversee website maintenance and updates, ensuring content is optimised for SEO, and build our presence across different social channels
• Track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth
• Developing materials and presentations to support sales.
• Work with customers and stakeholders across the business to gain insights into the unique needs, preferences, and behaviours of our target (customer) segments.
• Manage and report on the monthly marketing budget.

Your profile

• Senior Marketing & Communication Manager or Head of Marketing & Communication with 8-10 years of experience.
• Demonstrable experience of building and executing marketing strategies that positively impact awareness and pipeline growth.
• Broad experience across online and offline marketing channels.
• Excellent relationship building skills.
• Experienced in internal corporate communications and /or external communications, social / digital marketing, employee engagement
• Ability to think strategically and commercially
• Experienced in leading projects from start to finish
• Experienced in managing internal stakeholders and external 3rd party partners
• A team player who is positive, hands on and collaborative.
• Articulate written, visual and verbal communicator, excellent copy accuracy and proofreading skills; fluency in English is essential

Who are we?

We are P&O Ferrymasters, and we work with some of the largest companies in the world to make sure that their goods get to where they need to on time and efficiently. We have locations across Europe and the Northern Mediterranean and our routes cover road, rail, and sea.

We operate from over 20 locations in 13 countries and work with some of the best-known global household names. We are a part of DP World who are one of the largest global logistics companies in the world; creating opportunities and improving lives worldwide. With over 113,000 employees spanning 78 countries, DP World combines global infrastructure with local expertise to build efficient, end-to-end supply chain solutions. Through continuous investment in innovation and cutting-edge technology, DP World is leading the logistics sector towards more streamlined and resilient trade, minimizing disruptions from the factory floor to the customer’s door.

We offer

P&O Ferrymasters offers a competitive package in line with the seniority of the position. Salary will be dependent on experience of the successful candidate.

• Employee Assistance Scheme
• Employee wellbeing programme
• Opportunities for personal and professional training and development

We offer access to GoodHabitz training courses, including:

• Effective Communication
• Project Management
• Time Management
• Friendly team, supportive and professional managers
• Flexible working environment where humour is important
• We like to party now and then, therefore we have a dedicated team that organises Christmas Parties and Summer Events.

As part of the DP World group, P&O Ferrymasters offers a diverse, inclusive, and dynamic workplace, where you’ll collaborate with a global team committed to innovation and excellence in logistics and trade. We’re here to support your growth and professional journey every step of the way.

Time to act!

Do you have what we’re looking for? And does this sound like the perfect opportunity for you? We hope so – in which case, now’s the time to let us know!