Head of Marketing

TN Germany; München; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Global Marketing Director to define and execute a strategic marketing plan. This dynamic role involves building a comprehensive marketing and branding strategy while collaborating with global teams to enhance product visibility and drive revenue growth. The ideal candidate will have a strong background in B2B marketing, particularly within DaaS/SaaS and PaaS environments, and possess excellent communication and leadership skills. Join a forward-thinking company where your expertise will significantly impact marketing initiatives and drive success in a competitive landscape.

Qualifikationen

• 5-10 years of experience in Marketing, preferably in an international setup.
• Proficient in English, ideally with knowledge of German and/or French.

Aufgaben

• Develop and execute marketing strategies to enhance brand awareness and revenue.
• Lead the marketing team and manage all marketing activities worldwide.

Kenntnisse

Marketing Strategy

Lead Generation

Content Creation

Communication Skills

Interpersonal Skills

Organizational Skills

Analytical Skills

Ausbildung

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Social Media Platforms

Jobbeschreibung

The Global Marketing Director will define, develop and execute a strategic marketing plan, aligned with the product & offerings roadmap and business action plan.

This role targets to build awareness and promote our solution as a value-added service product to the market.

This role requires transverse collaboration with the global sales, insights and technology teams.

Tasks & Responsibilities

Marketing roadmap:

1. Build A2MAC1’s Marketing & Branding strategy worldwide, including areas of focus and long term goals
2. Develop short and long-term channel growth expansion strategies and execution day-to-day tactics that increase traffic
3. Analyze the needs of platform users in order to ensure that our solutions are promoted according to business needs
4. Measure the short, medium and long-term impact of marketing strategy and actions.

Marketing activities:

1. Responsible for lead generation and pipeline expansion leading to revenue acquisition and growth within our existing customer base and SME customers jointly with our regions.
2. Integrate our company brand and messaging into a unified approach to all marketing content.
3. Develop and refine product positioning and messaging for both existing and future products.
4. Own the company website and online conversion process.
5. Collaborate on the implementation of the global CRM and ensure its sustainability long term. This key project includes global coordination with the Marketing team and other support functions, the implementation of the CRM policies supporting the system, and the training of all stakeholders using the system.
6. Lead to ensure content on our offerings is written and delivered with quality & in a timely manner.
7. Manage and run all social media outreach. Create engagement goals for all social media posts and track metrics across all channels.
8. Develop a deep understanding of the target audience, using user insights and data to build marketing campaigns that resonate with the targeted audience.
9. Lead a competitive watch on our industry and contribute to our differentiation.
10. Build a thought leadership perception for A2MAC1 together with the C-Level, globally.

Customer & Prospects interaction:

1. Create customer acquisition and retention strategies (local events, performance marketing, email marketing, promotions, partnerships, etc.)
2. Manage the product marketing strategy to animate our community of customers and prospects around product evolutions.
3. Organize events to bring together customers and partners.

Management:

1. Lead and drive the marketing team worldwide, and animate weekly and monthly meetings.
2. Assess the Marketing activities & processes across the company and ensure upgrade to best in class standards, with a spirit of continuous improvement.
3. Build and report on all required activities such as marketing calendar, lead gen reports, campaign analytics, etc.

Requirements

Professional Background

1. 5/10 years of experience in Marketing.
2. You have already operated in an international/global setup.
3. Experience in B2B DaaS/SaaS and PaaS/Marketplace businesses.
4. Knowledge of the automotive industry is a plus.
5. Proficiency in English and ideally German and/or French.

Skills & Abilities

1. Proven ability to understand product features and their value/benefits. You must be able to lead on the content creation and messaging (ads, blogs, white papers) around them.
2. Excellent oral and written communication skills.
3. Able to operate both at a detailed level as well as from a holistic perspective.
4. Excellent interpersonal skills and demonstrated ability to interact professionally with culturally and linguistically diverse public.
5. Excellent organizational and coordination skills.
6. Self-driven/entrepreneurial and resourceful with a roll-up-your-sleeves attitude towards getting things done in a small company environment.