Head of Marketing

Spire; München; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading data services and satellite platform company seeks a Head of Marketing to lead a high-performing team. This role includes oversight of team strategies, management of brand positioning, and demand generation within commercial and government markets. Ideal candidates will have 10+ years in B2B marketing, strong leadership abilities, and expertise in tools like HubSpot and Salesforce.

Leistungen

Generous Time Off Policy

Education Assistance Program

Employee Stock Purchase Program

Fitness Reimbursement

Healthy snacks & beverages

Qualifikationen

• 10+ years of experience in B2B marketing.
• Experience in government and enterprise customer marketing.
• Strong background in leading integrated marketing teams.

Aufgaben

• Lead and develop a multidisciplinary marketing team.
• Shape and implement cohesive marketing vision.
• Manage demand generation campaigns and performance.

Kenntnisse

Team Leadership

B2B Marketing

Demand Generation

Strategic Planning

Storytelling

Tools

HubSpot

Salesforce

Google Analytics

Jobbeschreibung

Spire Global is seeking a strategic, hands-on Head of Marketing to lead our marketing function at the intersection of data services and satellite/platform sales. This leadership role will be responsible for overseeing a high-performing, cross-functional team—including product marketers, creatives, demand generation specialists, and business development representatives (BDRs)—to build and execute a unified go-to-market strategy across commercial and government markets.

This role is ideal for a collaborative leader who combines strong marketing intuition with operational rigor, and who thrives in dynamic, high-tech environments.

Key Responsibilities Include

Team Leadership & Strategy

• Lead and develop a multidisciplinary team spanning product marketing, creative, demand generation, and BDRs, fostering collaboration and performance.
• Shape and implement a cohesive marketing vision that supports Spire’s business goals across both data solutions and satellite platforms.
• Collaborate with executive leadership, product, and sales to ensure alignment on GTM priorities, customer engagement strategies, and revenue growth targets.
• Serve as a mentor and coach while remaining hands-on in strategic planning, messaging, and execution when needed.
  
  

Brand & Product Marketing

• Oversee the development and execution of go-to-market plans, working with product marketers to amplify product launches and customer stories.
• Guide the creation of compelling product messaging and positioning, ensuring close collaboration with product, engineering, and sales to drive relevance and clarity.
• Manage the sales enablement function, ensuring the team delivers high-impact presentations, pitch content, talk tracks, and competitive battlecards.
• Own the content strategy and editorial calendar, balancing thought leadership, technical storytelling, and customer success narratives.
• Provide creative leadership across internal and external resources for visuals, copy, video, UI/UX, and technical product representation (e.g., satellite models).
• Ensure consistency across brand channels, including LinkedIn, Twitter, YouTube, and website, while also measuring performance and engagement.
• Lead event and conference strategy in collaboration with product and sales, ensuring our flagship presence supports GTM and brand objectives.
• Partner with the communications team on PR, earned media, and thought leadership to elevate Spire’s market perception and voice.
  
  

Demand Generation & Revenue Marketing

• Lead the demand generation function, managing integrated campaigns that span digital, ABM, content syndication, events, and paid media.
• Oversee funnel execution and campaign performance using Salesforce and HubSpot, ensuring data integrity and actionable insights.
• Drive strategy for paid media (search, social, display), optimizing for lead quality, cost efficiency, and deal conversion.
• Coordinate lead qualification frameworks (e.g., BANT), and partner with the Sales Development and BDR teams to convert pipeline effectively.
• Define and report on key metrics including funnel conversion, attribution, campaign ROI, and top-of-funnel growth.
  
  

Ideal Candidate Profile

• 10+ years of experience in B2B marketing, ideally in space, aerospace, defense, or deep tech sectors.
• Demonstrated leadership of integrated marketing teams, with direct experience leading product marketing, demand gen, creative, and BDR/SDR functions.
• Expertise in marketing to government and enterprise customers with long sales cycles and complex buying processes.
• Strong storyteller with the ability to make technical content accessible and engaging.
• Deep familiarity with tools like HubSpot, Salesforce, Google Analytics, paid media platforms, and content automation systems.
• Proven ability to manage agencies, internal teams, and cross-functional partners across time zones and functions.
  
  

Spire operates a hybrid work model, and this position will require you to work a minimum of three business days per week in the office.

Access to US export-controlled software and/or technology may be required for this role. If needed, Spire will arrange the necessary licenses—this is not something candidates need to have before applying.

Global Perks

️ Name Your Satellite Program (NYSP)

Launch Attendance

Generous Time Off Policy

Education Assistance Program

Employee Assistance Program (EAP)

Employee Stock Purchase Program (ESPP)

Family Leave

Fitness Reimbursement

Employee Referral Program

Healthy snacks & beverages in every office

About Spire

We improve life on Earth with data from space.

Spire Global is a space-to-cloud analytics company that owns and operates the largest multi-purpose constellation of satellites. Its proprietary data and algorithms provide the most advanced maritime, aviation, and weather tracking in the world. In addition to its constellation, Spire’s data infrastructure includes a global ground station network and 24/7 operations that provide real-time global coverage of every point on Earth.

Spire is Global and our success draws upon the diverse viewpoints, skills and experiences of our employees. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.

To help maintain a safe and secure workplace for Spire employees, all candidates who receive a conditional offer will be required to complete a background check. This may include criminal history and employment verification.

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