Head of Marketing

A2MAC1 - Decode the future; München; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Global Marketing Director to shape and execute a strategic marketing plan. This pivotal role involves building a comprehensive marketing and branding strategy, driving lead generation, and fostering collaboration across global teams. The ideal candidate will possess a strong background in B2B marketing, particularly in DaaS/SaaS, and have excellent communication skills to effectively convey product value. Join a dynamic environment where your insights will shape innovative marketing campaigns and enhance customer engagement. If you're ready to take your marketing career to the next level, this opportunity is for you!

Qualifikationen

• 5-10 years of experience in Marketing, preferably in B2B DaaS/SaaS.
• Experience in international marketing and understanding of automotive industry is a plus.

Aufgaben

• Define and execute a global marketing strategy aligned with business goals.
• Lead the marketing team and manage all marketing activities and campaigns.

Kenntnisse

Marketing Strategy

Lead Generation

Brand Management

Communication Skills

CRM Systems

Data Analysis

Event Management

Interpersonal Skills

Ausbildung

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

CRM Software

Social Media Management Tools

Jobbeschreibung

The Global Marketing Director will define, develop, and execute a strategic marketing plan aligned with the product & offerings roadmap and business action plan.

The role aims to build awareness and promote our solution as a value-added service product to the market.

This role requires transverse collaboration with the global sales, insights, and technology teams.

Tasks & Responsibilities

Marketing Roadmap

• Build A2MAC1's Marketing & Branding strategy worldwide, including areas of focus and long-term goals.
• Develop short- and long-term channel growth expansion strategies and execute daily tactics to increase traffic.
• Analyze the needs of platform users to ensure our solutions are promoted according to business needs.
• Measure the impact of marketing strategies and actions across short, medium, and long-term periods.

Marketing Activities

• Responsible for lead generation and pipeline expansion to drive revenue within existing and SME customers, in collaboration with regional teams.
• Integrate our company's brand and messaging into a unified approach across all marketing content.
• Develop and refine product positioning and messaging for current and future products.
• Manage the company website and online conversion processes.
• Collaborate on implementing and maintaining the global CRM system, including policy support, training, and coordination.
• Ensure quality and timely delivery of content related to our offerings.
• Manage all social media outreach, set engagement goals, and track metrics.
• Develop a deep understanding of the target audience using insights and data to create resonant marketing campaigns.
• Lead industry competitive analysis to contribute to differentiation strategies.
• Build a perception of thought leadership for A2MAC1 in collaboration with the C-Level globally.

Customer & Prospects Interaction

• Create customer acquisition and retention strategies through events, marketing campaigns, email marketing, promotions, and partnerships.
• Manage product marketing strategies to engage our community of customers and prospects around product evolutions.
• Organize events to connect customers and partners.

Management

• Lead and motivate the global marketing team, facilitating regular meetings.
• Assess and upgrade marketing activities and processes to best-in-class standards, fostering continuous improvement.
• Build and report on marketing activities, including calendars, lead generation, and campaign analytics.

Requirements

Professional Background

• 5-10 years of experience in Marketing.
• Experience operating in an international or global setup.
• Experience in B2B DaaS/SaaS and PaaS/Marketplace businesses.
• Knowledge of the automotive industry is a plus.
• Proficiency in English; German and/or French is an advantage.

Skills & Abilities

• Ability to understand product features and communicate their value effectively.
• Excellent oral and written communication skills.
• Ability to operate at both detailed and strategic levels.
• Strong interpersonal skills and ability to interact professionally across cultures.
• Excellent organizational and coordination skills.
• Self-driven, entrepreneurial, resourceful, and proactive in a small company environment.