Head of Marketing

Nexia; Deutschland; Vor Ort; EUR 110.000 - 150.000; Vollzeit

Zusammenfassung

Nexia is seeking an experienced Product Leader to steer a global diagnostics portfolio. You will lead a six-member commercial team, define the product strategy, and own the full lifecycle from market assessment to discontinuation.

Collaboration with Sales, Marketing, R&D, and Regulatory is essential to ensure market success across international markets. Fluency in German and English is required, with willingness to travel about one week per month to Hamburg.

Qualifikationen

• Extensive experience within the diagnostics industry.
• Significant experience in product management, portfolio management or commercial product leadership.
• Proven people leadership experience, ideally managing and developing a team of Product Managers.
• Strong understanding of diagnostic products, customers, laboratory workflows and commercial market dynamics.
• Experience taking diagnostic or scientific products through development, launch and lifecycle management.
• Strong commercial understanding, including market assessment, positioning, pricing, forecasting and competitive strategy.
• Experience working across functions including R&D, Regulatory, Quality, Sales and Marketing.
• International experience within diagnostics would be highly advantageous.
• Fluent German and English are essential.
• Ability to spend approximately one week per month in Hamburg, Germany.
• Bachelor’s degree in a relevant scientific, business or related discipline; an advanced scientific degree or MBA would be advantageous.

Aufgaben

• Lead and coach a six-person commercial team.
• Define and execute the global product and portfolio strategy across the diagnostics portfolio.
• Own product lifecycle management from market assessment through launch, growth, optimisation and discontinuation.
• Identify new product and market opportunities based on customer demand, competitive activity and clinical need.
• Develop product roadmaps, business cases, revenue forecasts, pricing strategies and launch plans.
• Lead global product launches and commercialisation strategies across international markets.
• Work with Sales and Marketing on product positioning, value propositions, sales enablement and go-to-market strategy.
• Partner cross-functionally with R&D, Regulatory Affairs, Quality, Clinical, Operations and commercial teams.
• Maintain understanding of customer requirements, market trends and competitor activity across diagnostics.
• Ensure the product management team has clear ownership, objectives and development plans.
• Represent Product Management at senior leadership and influence strategic investments.

Kenntnisse

Product management

People leadership

Diagnostics industry knowledge

Market positioning

Cross-functional collaboration

International experience

English & German fluency

Lifecycle management

Strategic portfolio management

Ausbildung

Bachelor’s degree

Advanced degree or MBA

Jobbeschreibung

• Lead, coach and develop a team of six commercial people.
• Define and execute the global product and portfolio strategy across the diagnostics portfolio.
• Own product lifecycle management from market assessment and product development through launch, growth, optimisation and discontinuation.
• Identify new product and market opportunities based on customer demand, competitive activity, clinical need and commercial potential.
• Develop product roadmaps, business cases, revenue forecasts, pricing strategies and launch plans.
• Lead global product launches and commercialisation strategies across international markets.
• Work closely with Sales and Marketing on product positioning, value propositions, sales enablement and go-to-market strategy.
• Partner cross-functionally with R&D, Regulatory Affairs, Quality, Clinical, Operations and commercial teams.
• Maintain a strong understanding of customer requirements, market trends and competitor activity across the diagnostics industry.
• Ensure the product management team has clear ownership, objectives and development plans.
• Represent Product Management at senior leadership level and influence strategic investment and portfolio decisions.

Requirements

• Extensive experience within the diagnostics industry is essential.
• Significant experience within product management, portfolio management or commercial product leadership.
• Proven people leadership experience, ideally managing and developing a team of Product Managers.
• Strong understanding of diagnostic products, customers, laboratory workflows and commercial market dynamics.
• Experience taking diagnostic or scientific products through development, launch and lifecycle management.
• Strong commercial understanding, including market assessment, positioning, pricing, forecasting and competitive strategy.
• Experience working across functions including R&D, Regulatory, Quality, Sales and Marketing.
• International experience within diagnostics would be highly advantageous.
• Experience within ISH, IHC, molecular diagnostics, pathology, oncology, NGS or genomics is advantageous but not essential.
• Fluent German and English are essential.
• Ability to spend approximately one week per month in Hamburg, Germany.
• Bachelor’s degree in a relevant scientific, business or related discipline; an advanced scientific degree or MBA would be advantageous.